TransAct Technologies Incorporated (Nasdaq:TACT), a global leader in
market-specific solutions, including printers, terminals, software and
other products for transaction-based and other industries, announced
today that it has entered into an agreement with an international
multi-site casino operator to install the Company's Epicentral®
promotion and bonusing system on all 900 slot machines at one of the
operator's properties. The agreement also includes an option for the
customer to add Epicentral to approximately 2,500 additional units that
encompass the balance of the slot machines at all of its properties.
TransAct is working with the customer's technical and marketing teams
and expects the initial 900-unit Epicentral installation to go live in
the second half of 2014. In addition, the customer has purchased
approximately 1,500 of TransAct's Epic® 950 dual-port printers as it
continues to replace existing slot machine printers supplied by another
manufacturer across its properties.
"Customers around the world have discovered the power of our easy-to-use
Epicentral promotion and bonusing software system, which continues to
prove its ability to drive increased revenue performance by stimulating
visitation, greater numbers of player loyalty program enrollments,
increased time on device and customer play," said Bart C. Shuldman,
Chairman and Chief Executive Officer of TransAct Technologies.
"Epicentral is the industry's most flexible solution, allowing operators
to simultaneously run multiple promotional programs across their entire
casino floor, regardless of their existing slot management system and
slot floor composition. Furthermore, its ability to offer multiple
currencies within a single promotion makes it a perfect fit for
international implementations such as this.
"Our new relationship with this multi-site operator also includes a
significant slot machine printer replacement order as our Epic 950
dual-port printers replaced a competitor's printer. This is another
strong indication of our ability to gain new market share through the
sales process of our Epicentral promotional and bonusing system. We are
excited to work closely with this new customer as we bring the power of
Epicentral to their first property later this year and further expand
our global footprint of Epicentral and Epic 950-enabled casino floors."
Epicentral is currently delivering customized promotions and coupons
directly to casino patrons in 11 casinos worldwide, representing a total
installed base of over 10,500 electronic gaming machines. Connected
directly to TransAct's ServerPort™ device installed inside each slot
machine as well as the Company's award-winning Epic 950
ticket-in/ticket-out ("TITO") printer, Epicentral is the industry's only
enterprise-level promotion and bonusing software system. Capable of
working with all existing slot systems, slot machines and electronic
table games, regardless of mnufacturer, Epicentral allows casinos to
easily design and run floor-wide promotions with the touch of a button,
eliminating the need for a visit to the gaming machine by a floor
attendant for printer and/or device configuration.
Customers that have deployed Epicentral are reporting a number of
performance enhancements across their businesses, including: a 100%
increase in lower-tier player average daily theoretical ("ADT") on the
day a random award is presented to players; an 87% redemption rate of
coupons targeted at carded players; a 73% boost in coin-in for a single
one-hour promotion; a 40% redemption rate of coupons that encourage
bounce back mid-week repeat visits; a 30% bump in new player loyalty
club enrollment in less than 90 days; and, a 25% increase in players
qualifying for top-tier status.
Installed on over 500,000 slot machines worldwide, the award-winning
Epic 950's proven reliability makes it the TITO casino printing solution
of choice. The Epic 950 is easily integrated into all game types, both
old and new, and thanks to its TicketBurst™ technology eliminates
player/ticket interference. It is also fully compatible with both
Epicentral and ServerPort, providing for the real-time delivery of
eye-catching personalized promotions and bonus offers directly to
players at the gaming machine while they are playing.
About TransAct Technologies Incorporated
TransAct Technologies Incorporated is a leader in developing and
manufacturing market-specific solutions, including printers, terminals,
software and other products for transaction-based and other industries.
These industries include casino and gaming, lottery, food safety,
banking, point-of-sale, hospitality, oil and gas, medical and mobile.
Each individual market has distinct, critical requirements for printing
and the transaction is not complete until the receipt and/or ticket is
produced. TransAct printers and products are designed from the ground up
based on market-specific requirements and are sold under the Ithaca®,
RESPONDER, Epic, EPICENTRAL® and Printrex® product brands. TransAct
distributes its printers and terminals through OEMs, value-added
resellers, selected distributors, and direct to end-users. TransAct has
over 2.5 million printers and terminals installed around the world.
TransAct is also committed to providing world-class printer service,
spare parts, accessories and printing supplies to its growing worldwide
installed base of printers. Through its TransAct Services Group,
TransAct provides a complete range of supplies and consumable items used
in the printing and scanning activities of customers in the hospitality,
banking, retail, gaming, government and oil and gas exploration markets.
Through its webstore, http://www.transactsupplies.com,
and a direct selling team, TransAct addresses the on-line demand for
these products. TransAct is headquartered in Hamden, CT. For more
information, please visit http://www.transact-tech.com
or call 203.859.6800.
Certain statements in this press release include forward-looking
statements. Forward-looking statements generally can be identified by
the use of forward-looking terminology, such as "may", "will", "expect",
"intend", "estimate", "anticipate", "believe" or "continue" or the
negative thereof or other similar words. All forward-looking statements
involve risks and uncertainties, including, but are not limited to,
customer acceptance and market share gains, both domestically and
internationally, in the face of substantial competition from competitors
that have broader lines of products and greater financial resources; our
competitors introducing new products into the marketplace; our ability
to successfully develop new products; our dependence on significant
customers; our dependence on significant vendors; dependence on contract
manufacturers for the assembly of a large portion of our products in
Asia; our ability to protect intellectual property; our ability to
recruit and retain quality employees as the Company grows; our
dependence on third parties for sales outside the United States,
including Australia, New Zealand, Europe, Latin America and Asia; the
economic and political conditions in the United States, Australia, New
Zealand, Europe, Latin America and Asia; marketplace acceptance of new
products; risks associated with foreign operations; the availability of
third-party components at reasonable prices; price wars or other
significant pricing pressures affecting the Company's products in the
United States or abroad; risks associated with potential future
acquisitions; our new line of food safety and oil and gas products will
drive increased adoption by customers; the outcome of the lawsuit
between TransAct and Avery Dennison Corporation; and other risk factors
detailed from time to time in TransAct's reports filed with the
Securities and Exchange Commission. Actual results may differ materially
from those discussed in, or implied by, the forward-looking statements.
The forward-looking statements speak only as of the date of this release
and the Company assumes no duty to update them to reflect new, changing
or unanticipated events or circumstances.
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