Research and Markets (http://www.researchandmarkets.com/research/nvdrpc/africa_mobile)
has announced the addition of the "Africa:
Mobile Financial Services Business Models Evolve with Regulations,
Consumer Needs and Economic Environment" report to their
With other revenue sources declining, most mobile operators in Africa
have launched a mobile money service. Adapted to local regulations,
different business models are used to address the unbanked opportunity.
But regulations are changing and operators find they need to offer more
sophisticated banking services, so a collaborative business model is
emerging. Convergnce between banks and operators is already well under
way in Africa. This report includes case studies of Orange in Cote
dIvoire, Safaricom in Kenya and MTN in Uganda.
The mobile financial services (MFS) market presents a huge opportunity
in Africa. Demand for MFS has gradually grown during recent years, and
the services are generating significant revenue for mobile network
operators (MNOs). Safaricom's revenue from M-Pesa has even exceeded that
from SMS: in 2012 it reached KSh16.87bn ($199m). Operators have been
developing bank partnerships and networks of distributors agents to
address the MFS market. Different models compete with each other: some
of them are aimed at customer acquisition, others at customer loyalty.
Government regulation, however, is a major issue confronting operators
in this market. MNOs continually have to adjust their business models in
order to remain compliant with regulations and add more advanced banking
services. What are the best strategies? This Insider presents case
studies of Orange, Safaricom and MTN, examining how these different
operators approach the mobile financial services opportunity. The author
concludes with some recommendations.
Key Topics Covered:
For more information visit http://www.researchandmarkets.com/research/nvdrpc/africa_mobile
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