Elemental Technologies, the leading supplier of software-defined
video solutions for multiscreen content delivery, today announced
the integration of its video processing platform with Adobe®
Primetime, the industry's most advanced TV delivery and monetization
platform for programmers and pay TV operators.
Sam Blackman, CEO and co-founder at Elemental. Global broadcasters and distributors are increasingly turning to Elemental with Adobe Primetime to simplify distribution of high-quality, protected content to IP-connected screens. (Photo: Business Wire)
Global broadcasters and distributors are increasingly turning to
Elemental with Adobe Primetime to simplify distribution of high-quality,
protected content to IP-connected screens. Elemental video processing
components support delivery of live, linear and video-on-demand (VOD)
content for Adobe Primetime-supported TV Everywhere deployments.
The joint solution provides support for ad insertion, ad decisioning and
regional blackouts, and multiple streaming formats including RTMP, HDS,
HLS and MPEG-DASH. With its software-defined video approach, Elemental
supports Primetime DRM, Primetime pay-TV Pass, pHDS and pHLS, as well as
adherence to TV Everywhere retransmission agreements, to ensure content
is delivered securely across any network, to any screen.
"Just as it brought video to the Web and helped establish the TV
Everywhere authentication standard, Adobe is now enabling true
multisreen monetization," said Sam Blackman, CEO and co-founder at
Elemental. "Together, we help broadcasters and pay TV providers overcome
device fragmentation, roll out multiscreen services more quickly and
advance monetization business models as a trusted partner of Adobe."
"We help strengthen content owners' brands and create more value for pay
TV operators with Primetime," said Jeremy Helfand, vice president, Adobe
Primetime. "Elemental is recognized as the best-in-class video encoder
and by closely working together and integrating our technology
platforms, we are able to offer online video distribution and
monetization in a unified and secure workflow for any connected device.
We look forward to jointly demonstrating our solution at NAB."
Elemental will feature its innovative software-defined video platform at
NAB 2014 April 7-11 at the Las Vegas Convention Center (South Upper
Hall, Booth 2724). The company will showcase real-time 4K HEVC video
processing as well as video streaming in turnkey, virtualized and
cloud-based deployments. To schedule a meeting with an Elemental
representative at NAB, please
Elemental Technologies is the leading supplier of software-defined video
solutions for multiscreen content delivery. Founded in 2006 and
headquartered in Portland, Oregon, the company pioneered the use of
software-based video processing to distribute video over IP networks.
Solutions from Elemental provide the flexibility, scalability and
performance required to deliver high quality video via turnkey,
cloud-based and virtualized deployment models. Powering video
experiences for more than 400 leading media franchises worldwide,
Elemental helps pay TV operators, content programmers, broadcasters and
enterprise customers bring video to any screen, anytime - all at once.
The company has offices in the United States, the United Kingdom,
France, Hong Kong, Singapore, Japan, China, Russia, India and Brazil. To
learn more, please visit www.elementaltechnologies.com
and follow @elementaltech
About Adobe Primetime
Adobe Primetime enables programmers and pay TV service providers to
capitalize on the rising consumer interest in watching TV across
IP-connected screens. The platform tightly integrates Adobe's video
publishing, player, DRM, advertising and analytics solutions to help
eliminate the complexity of reaching audiences across devices. The
results are greater revenue from ad sales and subscriptions, lower
operating costs, and audiences that are more engaged. Adobe Primetime's
interoperable components can be deployed individually to fit specific
infrastructure needs, or deployed as an end-to-end solution to handle
the entire broadcast-to-IP workflow.
For more information, visit www.adobe.com/primetime.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140407006580/en/
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