At the 2014 NAB Show, Adobe
(Nasdaq:ADBE) today announced a major new release of Adobe Primetime,
the industry's most advanced TV delivery and monetization platform for
programmers and pay-TV service providers. Primetime 2.0 includes a new
cloud ad insertion service that lets customers insert ads into live,
linear and on-demand content across any platform, giving them the
flexibility and reach to monetize content on any device. Adobe also
unveiled Concurrency Monitoring as an extension to the Emmy
award-winning Primetime PayTV Pass service allowing customers to manage
the number of streams accessed across each device.
Adobe Primetime previews 4K UHDTV at NAB this week. (Photo: Business Wire)
"Primetime has become the leading platform to deliver and monetize TV
Everywhere at scale for broadcasters and pay-TV providers," said Jeremy
Helfand, vice president, Primetime, Adobe. "This new release of
Primetime takes advantage of the latest industry innovations and
introduces new capabilities that drive strong viewer engagement and
greater flexibility for monetization."
Since its launch at NAB in 2013, Primetime has been adopted by major
customers worldwide including Comcast, NBC Sports, Turner Broadcasting,
Tennis Channel, and M6 RTL Group and has supported massive events such
as the Sochi Olympics for NBC Sports. Latest customer wins include Shaw
Media and Bell Media in Canada. In the U.S., Major League Baseball (MLB)
and WWE have started using Primetime to deliver live and on-demand video
content across desktops and XBox 360 gaming consoles.
At the conference this year, Adobe is demonstrating major product
innovations, including MPEG-DASH and the new ultra high definition
television (UHDTV) standard, which will enable media companies to
deliver content across 4K enabled SmartTVs and other IP-connected
devices. New capabilities in Adobe Primetime include:
About Adobe Primetime
Adobe Primetime enables programmers and pay-TV service providers to
capitalize on the rising consumer interest in watching TV across
IP-connected screens. The platform tightly integrates Adobe's video
publishing, player, DRM, advertising and analytics solutions to help
eliminate the complexity of reaching audiences across devices. The
results are greater revenue from ad sales and subscriptions, lower
operating costs, and audiences that are more engaged. Adobe Primetime's
interoperable components can be deployed individually to fit specific
infrastructure needs, or deployed as an end-to-end solution to handle
the entire broadcast-to-IP workflow.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe and the
Adobe logo are either registered trademarks or trademarks of Adobe
Systems Incorporated in the United States and/or other countries. All
other trademarks are the property of their respective owners.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140407006550/en/
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