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[April 05, 2014]
NHRA Enters Fresh From Florida Campaign [National Dragster]
(National Dragster Via Acquire Media NewsEdge) NHRA has partnered with the Florida Department of Agriculture and Consumer Services to participate in its Fresh From Florida marketing and advertising campaign. The Fresh From Florida campaign is focused on building awareness and sales of fresh produce, seafood, and other Florida products. NHRA will launch its activation of the Fresh From Florida campaign during the Amalie Motor Oil NHRA Gatornationals at historic Auto-Plus Raceway at Gainesville. NHRA joins NASCAR and IMSA as motorsports properties that are participating in the Fresh From Florida campaign to help deliver the message across Florida and throughout the Southeast.
"The effort of the Florida Department of Agriculture and Consumer Services to raise awareness of the quality of Florida products is very important," said Gary Darcy, NHRA senior vice president of sales and marketing. "Using the NHRA Mello Yello Drag Racing Series is a natural fit to communicate that message." (c) 2014 National Hot Rod Association
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