Aspera, Inc. (http://www.asperasoft.com/),
an IBM Company and creators of next-generation software technologies
that move the world's data at maximum speed, today announced that VHX (http://www.vhx.tv/),
a direct-to-fan digital distribution platform for premium video, has
deployed Aspera On Demand (http://cloud.asperasoft.com/aspera-on-demand/)
to quickly and securely transfer full-length feature films and other
video content from filmmakers directly into their cloud-based platform,
significantly reducing the time it takes to make content available
VHX's innovative Platform-as-a-Service enables artists and distributors
to market and sell their work on their own websites directly to fans.
The cloud-based video distribution and commerce platform offers a
comprehensive set of features such as web design, social media
integration, audience engagement, search engine and mobile optimization,
ecommerce, and analytics that give publishers complete control over the
entire vido experience.
Integrating Aspera On Demand with the VHX platform has enabled fast and
seamless transfers of full resolution media and associated metadata to,
from and across cloud-based storage. The Aspera software platform also
provides a unique overlay for content security on top of the
infrastructure by managing user authentication, content browsing and
Before adopting Aspera, VHX suffered from typical speed and reliability
issues associated with large file film uploads, including connection
disruptions, failed transfers or timing out. VHX needed a fast and
reliable transfer mechanism to ingest video from filmmakers,
distribution houses and other media customers so they could take full
advantage of the VHX platform.
Today, VHX uses Aspera On Demand to ingest master video files, typically
six to 10 gigabytes in size, directly into cloud storage. By overcoming
bottlenecks in the WAN and delivering content directly to the cloud,
Aspera significantly reduces transfer times while providing the highest
levels of security and reliability. After purchasing through the VHX
platform, consumers can stream content or download the files directly.
The Aspera Shares on Demand interface provides easy access and powerful
search capabilities to help VHX and filmmakers locate files or folders
to initiate high-speed transfers. In addition, VHX can control and
manage end-user access, maintaining security for high-value content.
"Standardizing on Aspera was a natural move for us as most of our
distribution houses were already using it for fast and secure file
transfers for other activities," said Kevin Sheurs, CTO at VHX. "Once we
set them up on VHX, they can continue to use Aspera to upload their
recurring films with maximum speed with 100 percent reliability. It has
been great for them."
"The combination of Aspera On Demand and the VHX digital platform allows
filmmakers and other creative professionals to quickly grow their
audience and connect directly with fans in new ways," said Jay
Migliaccio, director of cloud services at Aspera.
Aspera will be showcasing Aspera On Demand and the entire suite of
high-speed transfer software and services at NAB 2014 at the Aspera
Aspera, an IBM Company, is the creator of next-generation transport
technologies that move the world's data at maximum speed regardless of
file size, transfer distance and network conditions. Based on its
patented, Emmy® award-winning FASP™ protocol, Aspera software fully
utilizes existing infrastructures to deliver the fastest, most
predictable file-transfer experience. Aspera's core technology delivers
unprecedented control over bandwidth, complete security and
uncompromising reliability. Organizations across a variety of industries
on six continents rely on Aspera software for the business-critical
transport of their digital assets. Please visit www.asperasoft.com
and follow us on Twitter @asperasoft for more information.
This information was brought to you by Cision http://news.cision.com
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