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[March 29, 2014]
Moultrie Tech ad, social media campaigns win national awards [The Moultrie Observer, Ga. :: ]
(Moultrie Observer (GA) Via Acquire Media NewsEdge) March 28--MOULTRIE -- Moultrie Technical College's (MTC) Marketing and Public Relations staff garnered gold and bronze awards in this year's Higher Education Marketing Report national competition in the category of colleges and universities with 2,000 students or fewer. The publication announced the winners of its twenty-ninth annual Educational Advertising Awards on February 25.
Moultrie Tech's gold award, received in creative partnership with Spark Media Company in Macon, recognized the school's "This Changes Everything" 2013-14 annual television ad series campaign. This series features three Moultrie Tech graduates and their compelling stories of how earning a diploma or associate degree has changed their lives.
In an effort to coincide with the statewide Complete College Georgia initiative, Moultrie Tech developed the :60 TV ad campaign series as an encouragement to current and future students to finish what they start -- from admission to graduation as the final goal. MTC Marketing and Public Relations Director Jana Wiggins says these graduates stand out as examples of what hard work and perseverance can mean for others, despite any adversity they may have faced along the way.
This is the first gold but third such award Moultrie Tech has won for this television ad series, with the first coming as a bronze from the National Council of Marketing & Public Relations (NCMPR) District 2 Medallion Awards in October 2013 and the second coming as an additional bronze from the 2013 Collegiate Advertising Awards announced in January 2014. The three ads can be viewed on Moultrie Tech's YouTube channel, Facebook page and website at www.moultrietech.edu/tv.php.
This year's bronze honor from the recent Higher Education Marketing Report Educational Advertising Awards recognized the school's "Mr. Glass Goes to Class" social media campaign. The purpose of the campaign, said Wiggins, was to introduce the college's Acting President Jim Glass to the student body and to communities in the southwest corner of Georgia. This is the second award the social media campaign has garnered this academic year, with the first being a gold honor from the 2013 Collegiate Advertising Awards competition.
"We created a humorous, yet informative, 10-week social media campaign and microblog. Mr. Glass has served as our executive vice president for ten years but needed to be reintroduced to our stakeholders in his new role as the key leader of the college," said Wiggins.
To that end, Glass visited 32 programs and departments within the college to learn a new hands-on skill each day from the experts among the MTC faculty, staff and students and was photographed in these settings, many times in the gear or uniform worn in the program. The MTC Marketing staff created a custom caricature in his likeness and stamped the corner of each photo with the "Mr. Glass Goes to Class" logo.
"We used the social media platforms of Facebook, Twitter and Instagram, in addition to our college website and email blasts to the institution, to distribute the microblog and daily photo," added Wiggins.
In the 10-week period of the campaign, each post reached an average of 9,000 Facebook users. The college's Facebook fan base grew by 15 percent, while the Twitter and Instagram followings grew by 5 and 66 percent, respectively, during the campaign period.
___ (c)2014 The Moultrie Observer (Moultrie, Ga.) Visit The Moultrie Observer (Moultrie, Ga.) at www.moultrieobserver.com Distributed by MCT Information Services
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