Adobe Summit, The Digital Marketing Conference - The Adobe
Digital Marketing Summit kicked off today with a crowd of more than 5000
digital marketers, publishers, agencies and technologists. Answering
marketer's call to reinvent themselves, Adobe (NASDAQ: ADBE) unveiled
the newest technology breakthroughs in its Adobe Marketing Cloud,
including the ability to do advanced real-time audience profiling,
predictive marketing mix planning, and technology that seamlessly
manages content across the Web and mobile apps. Attendees will hear from
master marketers at brands including Audi, Fedex, MGM, REI and Sephora
as well as celebrity speakers who have used digital to reinvent
themselves and their careers.
"Marketers today want to reinvent themselves and the way they approach
their work, but the majority needs help to thrive in a digital world,"
said Brad Rencher, senior vice president and general manager, Digital
Marketing Business, Adobe. "Adobe Summit is the best place to learn
about the latest digital marketing technology, get advice on the newest
marketing practices and hear from the world's most effective marketers."
Core Services for Adobe Marketing Cloud
The Company introduced new core services for Adobe Marketing Cloud,
which span across Solutions and deliver data, insights, context,
profiles and more.
Additional Innovation Introduced for Adobe Marketing Cloud
Julie Bornstein, executive vice president and CMO at Sephora, Brad
Brown, senior vice president of eCommerce and Digital at REI, John
Bollen, senior vice president and Chief Digital Officer at MGM Resorts
International, Mike Rude, director of Customer Experience Marketing at
FedEx and others will share inspirations on how to thrive as a marketer
in a digital world. The Summit
Bash will rock Downtown Salt Lake City featuring headlining talent
from GRAMMY-award winning Vampire
Weekend plus other performances from Walk
the Moon and Fictionist.
About Adobe Marketing Cloud
Now there's a place that puts everything digital marketers need in one
spot. It's called the Adobe Marketing Cloud. It includes a complete set
of analytics, social, advertising, targeting, Web and app experience
management and cross-channel campaign management solutions as well as
core services and mobile capabilities that bring together everything
marketers need to know about their campaigns. So marketers can get from
data to insights to action, faster and smarter than ever.
About Adobe Systems Incorporated
Adobe is changing the world through digital experiences. For more
information, visit www.adobe.com.
© 2014 Adobe Systems Incorporated. All rights reserved. Adobe, the Adobe
logo and Creative Cloud are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their respective
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140324006499/en/
[ Back To NFVZone's Homepage ]