Inc. (NASDAQ:RLOC), a leader in powering local online marketing for
small-to-medium sized enterprises (SMEs), today announced its
acquisition of the (SME) division of SureFire Search Limited, the
exclusive distributor of ReachLocal solutions in New Zealand. The two
companies started working together in 2011, when SureFire's strong New
Zealand-based sales team began to exclusively distribute ReachLocal's
leading edge online marketing solution to the local market.
"Surefire has been a fabulous strategic partner and provided us
with a seamless way to bring our products to the New Zealand market,"
said Josh Claman President of ReachLocal. "At their current size, it
makes good sense to integrate their operations into the rest of our
international businesses. We're excited to take this opportunity to
further our expansion in the New Zealand market."
Following this acquisition, SureFire's current SME customers will
continue to receive the industry-leading ReachLocal products and
technology they have come to know and trust.
"The ReachLocal platform was ideally suited for our SME client base,"
said Mark Sceats, Managing Director of SureFire Search Ltd. "Our success
using the platform in New Zealand confirms the strength of the
ReachLocal model. We are very proud of what the team in New Zealand has
achieved and our contribution to the business, and we believe that they
are on track to build a very significant business here in New Zealand."
Over the past six years, ReachLocal has established a strong
international presence. The company now helps SMEs across 16 countries
overcome increasingly complex marketing challenges by providing them
with state-of-the-art solutions. Last year, the company's international
revenue grew 41% to represent 38% of its total revenue.
About ReachLocal, Inc.
ReachLocal, Inc. (NASDAQ: RLOC) develops online marketing and
transaction solutions that power local commerce for SMBs, from lead
generation and lead conversion to booking and buying. Our global
distribution network includes local Internet marketing consultants and
service professionals, along with select third-party agencies and
resellers across 5 continents. ReachLocal is headquartered in Woodland
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