Research and Markets (http://www.researchandmarkets.com/research/xd4pbt/global_advanced)
has announced the addition of the "Global
Advanced Analytics Market 2012-2016" report to their offering.
The analysts forecast the Global Advanced Analytics market to grow at a
CAGR of 13.62 percent over the period 2012-2016. One of the key factors
contributing to this market growth is the growth of predictive
analytics. The Global Advanced Analytics market has also been witnessing
the emergence of advanced analytics in social gaming. However, the lack
of expertise could pose a challenge to the growth of this market.
Key vendors dominating this space include SAS Institute Inc., IBM Corp.,
Microsoft Corp., and KXEN Inc.
Other vendors mentioned in the report are: TIBCO Software Inc., Oracle
Corp., SAP AG, Teradata Corp., Information Builders Inc., and MicroStrategy
Commenting on the report, an analyst from the Enterprise Computing team
said: "Advanced gaming analytics helps social gaming companies improve
their understanding of game-related data and use this understanding to
gain insights into consumer behavior. These insights also help companies
deal with a varied range of areas that have significant potential to
enhance gaming success. They also provide companies with a better
understanding about why users leave a certain game, and help them find
other players that are likely to abandon the game. Using these insights,
gaming companies can develop retention strategies before players leave
their game, and this in turn optimizes ad-generated interaction and
in-game virtual goods sales. Also, the identification of viral users
that spread a game's user base can help companies effectively market
their offerings on social media platforms to ensure the continuation of
desired behavior. Therefore, the emergence of advanced analytics in
social gaming is one of the major trends in the Global Advanced
According to the report, predictive analytics is one of the major trends
in the market. It exploits history of enterprise data to identify
current risks and future opportunities in the business. This helps
enterprises assess their business condition and make informed decisions.
For more information visit http://www.researchandmarkets.com/research/xd4pbt/global_advanced
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