Last night the Digital
Analytics Association (DAA) revealed the recipients - selected from
more than 90 nominations - of its fourth annual Awards for Excellence.
Each year, the global awards competition honors outstanding
contributions to the field of digital analytics.
The DAA is an international association whose mission is to help
organizations illuminate and overcome the challenges of data
acquisition, exploration, deduction and application. The awards
announcement was made at the March 18 2014
DAA Awards for Excellence Gala held here during the eMetrics Summit,
the Official Conference of the DAA.
The award categories and recipients
Over 90 nominations wee submitted for this year's awards, and 25
finalists - who were also recognized at the Gala event - were earlier
determined by votes from the DAA's 5,000-plus members. The final award
recipients were selected by a panel of more than 30 distinguished
independent judges who represent the digital analytics industry from all
"Once a year the DAA has a special opportunity to honor the individuals
and organizations who are making outstanding contributions to the field
of digital analytics, and we congratulate the recipients on their
achievements," said Charles Davis, VP, Solutions Director at Blast
Analytics & Marketing and Chair of the Awards for Excellence Committee.
"This evening is also an occasion for us to step back and celebrate the
big picture: we applaud all the great work that's being done in the
industry, and we recognize the importance of those efforts in
strengthening our profession and raising its profile."
Three additional awards were also presented at the Gala:
The Gala has been supported by the DAA's generous sponsors: ObservePoint
at the Gold level; Adobe,
at the Silver level; and Localytics
for the reception.
About the Digital Analytics Association (DAA)
The DAA is a not-for-profit, volunteer-powered association that helps
members become more valuable through education, community, research and
advocacy. The DAA was founded as the Web Analytics Association in 2004.
The organization has more than 5,000 members worldwide, representing 40
countries and a broad spectrum of expertise. For more information about
the DAA, or to become a member, visit the DAA website at www.digitalanalyticsassociation.org.
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