Global®, a worldwide leader in secure identity solutions, today
announced its HID Trusted Tag™ Services offering. Combining trusted tags
with existing secure cloud authentication services, HID Global's latest
solution confers everyday objects with unique and trusted identities
that can be read by NFC-enabled mobile devices in a wide variety of IoT
With NFC technology, smartphones and tablets can interact with everyday
objects in new and exciting ways, ranging from tapping a "smart poster"
for an interactive brand experience to authenticating the value of a
luxury item to verifying the visit of a home health aide in a patient's
HID Trusted Tags can be attached to or embedded into an object and then
"tapped" by a smart device to communicate secure information. HID
Trusted Tag Services does not require users to modify their devices or
download apps; however, unlike traditional approaches QR codes or static
NFC tags that are vulnerable to tag cloning and tampering, the data read
from a trusted tag has additional security and privacy attributes that
change on every tap, providing a secure audit trail and making the taps
uncloneable. HID Global's patented tag technology optimizes security and
convenience, eliminates the need for special readers or other equipment
for tag authentication, and enables new use cases that require proof of
"By enabling smartphones to effortlessly double as tag readers and
communicate with our authentication service, HID Global is helping
organizations to easily expand into the IoT," said Marc Bielmann, vice
president of Identification Technologies with HID Global. "HID Trusted
Tag Services enable trusted transactions and instill confidence that
individuals scanning the tags are both who and where they claim to be.
The solution is based on the same proven tchnology used in online
banking, and it is secure, trusted and easy to use."
HID Trusted Tag Services support a variety of IoT applications. In the
DOOH market, trusted tags eliminate abuse of retail loyalty programs,
gaming and sweepstakes campaigns connected to marketing displays by
requiring consumers to interact with an authentic tag to generate an
entry into a program. In the home healthcare market, caregivers tap an
authentic tag placed in a patient's home, providing an indisputable EVV
record for healthcare agencies to use for billing and reimbursement. It
also creates an audit trail should claims come under scrutiny.
NFC tags for HID Trusted Tag Services will be available later this year
in a variety of form factors, such as inlay and packaged tags.
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About HID Global
HID Global is the trusted source for innovative products, services,
solutions, and know-how related to the creation, management, and use of
secure identities for millions of customers around the world. The
company's served markets include physical and logical access control,
including strong authentication and credential management; card printing
and personalization; visitor management systems; highly secure
government and citizen ID; and identification RFID technologies used in
animal ID and industry and logistics applications. The company's primary
brands include ActivID®, EasyLobby®, FARGO®, IdenTrust®, LaserCard®,
Lumidigm®, and HID®. Headquartered in Austin, Texas, HID Global has over
2,100 employees worldwide and operates international offices that
support more than 100 countries. HID Global® is an ASSA ABLOY Group
brand. For more information, visit www.hidglobal.com.
® HID, the HID logo, Seos and HID Trusted Tag Services are trademarks
or registered trademarks of HID Global in the U.S. and/or other
countries. All other trademarks, service marks, and product or service
names are trademarks or registered trademarks of their respective owners.
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