Samsung Electronics America, Inc. announced today the launch of the NX
mini, the world's slimmest and lightest interchangeable-lens camera.
The portable and stylish design of the SMART Camera NX mini, along with
its stunning image quality makes it the "go-to" device for great
photography, allowing users to capture special moments in stunning
detail. With NFC and Wi-Fi capabilities, it allows users to take
impressive shots that can then be shared quickly and easily, for friends
to enjoy in real time.
"The NX mini has both style and substance, perfect for trendsetters
looking for a fun way to capture their life in outstanding photo
quality," said Myoung Sup Han, Executive Vice President and Head of the
Imaging Business Team at Samsung Electronics. "Samsung introduced the
first flip up touch display camera in 2011 as a leader of the selfie
trend, and has designed the device in response to evolving consumer
demands. This approach is exemplified by the NX mini, with features such
as a 3.0-inch Flip up Display and wide angle lens exclusively designed
to address the global passion for selfies. Its lightweight design also
means that it can slip in a pocket, for photography anywhere and
As the slimmest and lightest interchangeable-lens camera on the market,
the NX mini is the ultimate way to capture life on the go without any
hassle. Weighing only 158g (body only) and sporting an ultra slim
(22.5mm) design, the NX mini can easily slip into almost any pocket or
bag, yet still delivers the powerful results passionate photographers
demand. The camera features a solid premium metal body with a luxurious
leatherette finish, making the camera the natural choice for
style-conscious shooters looking to make a statement. Available in five
different colors (white, pink, mint green, brown and black) users can
choose the color that best suits their style.
The 'selfie' has found a permanent place in vocabularies across the
world in recent years and its popularity shows no sign of stopping.
Reflecting this recent consumer trend, the NX mini has a range of
exclusive features which allow photographers to effortlessly indulge in
the global trend of self-shooting. With a 75.2mm (3.0-inch) Flip up
and Touch Display that flips 180-degrees, users can
frame images of themselves perfectly. The NX mini's powerful optical
performance provides crisp and clear, high quality images ensuring that
the subjects in the photos are always looking their best. With the
ultra-slim 9mm wide angle lens, the NX mini can capture group shots from
an arm's length away, so users can easily frame themselves and be part
of group memories.
Maintaining a flattering pose while also attempting to press the shutter
release button when self-shooting can be tricky, but the NX mini's new Wink
shot feature makes it the perfect hands-free way to capture the real
you. Users simply need to set up their shot and wink at the camera to
capture an image. Once a wink is detected, the NX mini takes a shot
automatically after two seconds, without having to press any buttons.
Despite its slim appearance, the NX mini packs a big performance in to
its small body. Its large 1-inch type 20.5MP BSI CMOS Sensor enables
users to capture high quality images, ensuring no details are missed.
With the highest resolution in its class, pictures captured with the NX
mini burst with vivid color.
The NX mini's impressively fast 6fps Continuous Shot mode
allows photographers to take continuous shots, so every detail can be
captured and no moments are missed. The fast 1/16000 sec Shutter Speed
freezes fast moving scenes, allowing for the dramatic capture of
motion in crisp detail, without blurring.
Tag & Go, Simply Tap to Share Memories
As with all of Samsung's 2014 SMART cameras, the NX mini features
advanced Wi-Fi and NFC integration that makes it seamless to share
images. Exclusive to Samsung, Tag & Go connectivity allows
the NX mini to pair with NFC-enabled devices, such as smartphones or
tablets, simply by touching the two together. Once paired, users can:
Additionally, extensive storage options are integrated into the NX mini
and images can be uploaded directly from the camera to the cloud for an
easy storage solution. Users can upload their pictures directly from the
NX mini to both Dropbox and Flickr, the popular photo
sharing site. Dropbox provides 2GB of free storage to new users,
accessible from just about any device and with Flickr users can upload
up to a terabyte of images. With all the storage and sharing technology
built into the NX mini, it's easier than ever to share and store
Specialized NX-M Lenses for NX mini
Samsung has introduced three NX mini lenses (NX-M) which are optimized
for use with the NX mini body, providing a variety of options to meet
individual shooting preferences.
NX mini owners will also be able to use fifteen NX lenses with the
device by using a specialized NX-M Mount Adapter
(ED-MA4NXM). These lenses are sold separately.
Pricing and Availability
The NX Mini will be available in early April in a variety of
configurations. It will retail for $449, paired with the new 9mm NX-M
lens, or $549 when paired with the 9-27mm lens and SEF-7A flash. NX-M
lenses will also be available separately. The 9mm and 9-27mm NX-M lenses
will retail for $179 and $279, respectively. The 17mm NX-M lens will be
available at a later date.
* The world's slimmest & lightest interchangeable lens camera (March
19, 2014, Result of Samsung internal research)
Note to Editors
Samsung NX mini Product Specifications
HVGA(320x480) 460.8k dots
*Extension settable 100,25600
JPEG (3:2): 20.0M (5472x3648), 10.1M (3888x2592), 5.9M (2976x1984),
JPEG (16:9): 16.9M (5472x3080), 7.8M (3712x2088), 4.9M (2944x1656),
JPEG (1:1): 13.3M (3648x3648), 7.0M (2640x2640), 4.0M (2000x2000),
5.0M Burst mode only
. SNS & Cloud
. Auto Backup
. Remote View finder Pro
. Mobile Link
. Samsung Link
. Group Share
. Photo Beam
. Baby Monitor
Samsung NX-M 9mm F3.5 ED Lens Specifications
Samsung NX-M 9-27mm F3.5-5.6 ED OIS Lens Specifications
Samsung NX-M 17mm F1.8 OIS Lens Specifications
*All functionality, features, specifications and other product
information provided in this document including, but not limited to, the
benefits, design, pricing, components, performance, availability, and
capabilities of the product are subject to change without notice or
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc.
(SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd.,
markets a broad range of award-winning, digital consumer electronics and
home appliance products, including HDTVs, home theater systems, MP3
players, digital imaging products, refrigerators and washing machines. A
recognized innovation leader in consumer electronics design and
technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com
for more information.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening
new possibilities for people everywhere. Through relentless innovation
and discovery, we are transforming the worlds of TVs, smartphones,
tablets, PCs, cameras, home appliances, printers, LTE systems, medical
devices, semiconductors and LED solutions. We employ 286,000 people
across 80 countries with annual sales of US$216.7 billion. To discover
more, please visit www.samsung.com.
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