Campaigner®, the email marketing brand of j2 Global, Inc.
(NASDAQGS: JCOM), today announced general availability of the latest
version of its Campaigner Email Marketing for Professionals, a
sophisticated solution for Internet retailers and other high-volume
email senders. The newest professional version of Campaigner includes
the robust features critical to the success of Internet retailers'
high-volume campaigns - such as automated workflows for sequencing
emails based on specific subscriber actions, responsive design
functionality to optimize emails for mobile viewing, and API Integration
to help Internet retailers sync Campaigner with Salesforce®
and other data sources.
Recent data underscores Internet retailers' need for the right email
marketing solution to maximize the revenue-generating ability of their
email campaigns. In 2013, customer relationship marketing agency Merkle
found that 74 percent of online adults prefer to receive commercial
communications via email.
Email testing and analytics firm Litmus
found that from September 2012 to September 2013 nearly half (48
percent) of all email messages opened were opened on mobiles devices
(versus on desktops or webmail). In addition, German-based mobile-app
discovered that of approximately 10,000 email newsletter samples
collected in June 2013, only 11 percent used responsive design
techniques to optimize layouts for mobile viewing. This highlights a
significant, and crucial, discrepancy in the industry.
The latest Campaigner solution helps Internet retailers address the need
for a sophisticated, integrated solution to manage the targeting,
sending and tracking of millions of emails per campaign. As Campaigner
customer NoMoreRack explains it:
"In the fast-paced electronic retail market, it's essential to have a
reliable email marketing service. Our company uses Campaigner to
distribute promotional material to over seven million people on a daily
basis, effectively selling a retail item every three seconds," said Dee
Agarwal, CEO of NoMoreRack. "Timing is critical for our business to
succeed, and Campaigner has allowed us to target and automate our
processes, extending our reach and elevating our brand. Campaigner has
produced high inbox deliverability and customer satisfaction since I
started my company in 2010. We view Campaigner as a business partner, as
opposed to a vendor - they continue to be a crucial element for our
Advanced new features available with the latest Campaigner Email
Marketing for Professionals:
A workflow enables proactive thinking through the ability to build a
sequence of emails and if/then rules based on prospects' specific
actions - rather than simply reacting to each email reply, form
submission or request for info with a manual response.
Each workflow can be as detailed as needed. For example, one can track
every movement of a prospect as they interact with emails or websites,
and then use that information to enhance the relationship for both
prospects and retailers. For example, discount offers can be
automatically sent to a prospect who has abandoned their shopping cart
on the website, encouraging them to make that purchase, resulting in
increased sales through an easy-to-use automated process.
A/B Split Testing
Easily define an unlimited number of variations to compare with our new
industry-leading A/B Split Testing, Campaigner Experiments. Create an
A/B split test on multiple subject lines and then watch in real time as
variations go head-to-head to quickly see which email campaign performs
the best. Use A/B testing to validate new design, copy, call-to-action
or other change in order to provide more meaningful metrics, optimize
reader communication and improve conversion rates.
Tap into the "big data" behind your email campaigns with Campaigner's
email reporting - how many times a given recipient opens a message, what
time of day they're most likely to read it, etc. - to provide a much
richer picture of how campaigns are working and how they can be improved.
Email reports give you an extraordinary window into exactly what
subscribers are doing with messages - second by second, for every
prospect. Learn who's opening messages, how many times, what time of
day, on which device, which links they're clicking (and not clicking),
to continually refine and improve email marketing campaigns.
A subset of Campaigner for Professionals, Campaigner Elements™ gives
developers a new, powerful API for leveraging list, contact, campaign,
and content management features, as well as reporting on the wealth of
"big data" collected over time.
Campaigner Elements helps drive email marketing to save significant
time, automatetedious list management tasks and gain more visibility
into user behavior and campaign performance. Our powerful API helps
Internet retailers or other high-volume senders to:
Campaigner Elements is fully scalable and supports integration with a
diversity of platforms and technologies, including third-party databases
and applications, CRMs, web sites, and social networking content.
Responsive Design (for Mobile Optimization)
Campaigner's responsive design templates help to optimize email messages
for viewing both on desktop and mobile screens. Campaigner offers
several such templates, which focus on displaying content in the best
way possible for recipients to read, view and respond to your messages -
even if they're on the go.
Our responsive design templates leverage the latest mobile best
practices to enhance reader engagement with your emails by making your
content both visually appealing and easy to read and respond to on a
very small screen. Responsive design templates include
responsive-friendly links and buttons, making tapping easy on a
responsive device, as well as fonts, layout and imagery proven to be
effective on mobile devices.
"Smart email marketing is a crucial success component for today's
Internet retailer, and Campaigner's latest solution is the result of
listening to what our high-volume-sender customers needed - and
delivering it to them," said EJ McGowan, General Manager, Campaigner.
"We are proud to say that Campaigner's Professional email marketing
solution can accommodate the needs of even the biggest, most
sophisticated Internet Retailers."
For more information, Internet retailers can call 866-358-6388 or visit
Email Marketing for Internet Retailers webpage. Or download
Campaigner's free Email Automation white paper.
Campaigner sales and marketing enables small, medium and large
businesses to strengthen customer relationships and drive sales by
connecting with their customers quickly, simply and affordably. Features
include professional email campaign creation, multiple ways to grow and
manage lists, integration with CRM and the utilization of campaign
metrics and reports to increase results. Campaigner is a brand and
registered trademark of j2 Global Canada, Inc., an affiliate of j2
Global, Inc. (NASDAQGS:JCOM). Learn more and visit Campaigner at http://www.campaigner.com.
About j2 Global®
j2 Global, Inc. (NASDAQ: JCOM) and its affiliates provide Internet
services through their two divisions: Business Cloud Services and
Digital Media. The Business Cloud Services Division offers Internet fax,
virtual phone, hosted email, email marketing, online backup, unified
communications, and CRM solutions. It markets its services principally
under the brand names eFax®,
and operates a messaging network spanning 49 countries on six
continents. The Digital Media Division, created with j2 Global's
November 2012 acquisition of Ziff
Davis, Inc., offers trusted news and reviews of technology products
on its web properties, which include PCMag.com,
and others. Ziff Davis also operates NetShelter
Powered by BuyerBase®,
an advanced digital and ad targeting platform, and Ziff Davis B2B, a
leading provider of research to enterprise buyers and leads to IT
vendors. As of December 31, 2013, j2 Global had achieved 18 consecutive
fiscal years of revenue growth. For more information about j2 Global,
please visit http://www.j2global.com.
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