Longtime automotive silicon pioneer Freescale Semiconductor (NYSE:FSL)
is continuing to drive market innovation with the announcement that its
series of microcontrollers (MCUs) is being introduced into the
automotive market. Building on its legacy of automotive MCU leadership
and leveraging a revolutionary new development environment, the new
Kinetis EA series is designed to dramatically speed and simplify the
development process for body electronics applications. With Kinetis EA
series MCUs, tier-one suppliers can develop initial prototypes in as
little as 24 hours, and potentially reduce research and development time
by two weeks or more.
The new Kinetis EA series of MCUs, which integrates the broadly adopted
ARM Cortex® architecture, is expected to be especially well
accepted in China, where time-to-market is paramount and developer
familiarity with the ARM architecture is strong. The development
environment planned for the Kinetis EA series of MCUs is unmatched in
the industry, with comprehensive automotive reference designs and a
suite of easy-to-use tools that support fast prototyping for
inexperienced and veteran automotive applications engineers alike.
Twenty-four hour prototyping also is enabled with an automotive
development portal that walks users through a wide range of common
processes, and includes integrated software and hardware development
packages that help reduce development time and cost.
Target applications for the Kinetis EA series MCUs include seat, sunroof
and fuel/water pump systems; general body electronics such as body
control, park assist, CAN/LIN nodes, interior lighting; and engine
control systems for two-wheel powertrain. Kinetis EA series solutions
complement Freescale's continuing investment in its expansive 32-bit
Qorivva and S12 MagniV mixed-signal MCU families, ultimately offering
customers an extremely comprehensive range of options for electronics
"Freescale has an exceptionally broad automotive portfolio, and the
addition of ARM-based MCUs extends this advantage, while providing our
customers competitive time-to-market benefits," said Bob Conrad, senior
vice president and general manager of Freescale's Automotive
Microcontroller business. "Freescale continues to invest across the
spectrum of automotive microcontrollers, bringing Kinetis MCUs into the
automotive spce and expanding our footprint throughout the vehicle.
Freescale's unmatched automotive pedigree, together with outstanding
ecosystem support, stringent automotive certification, and pin-to-pin
scalability position the Kinetis EA series as uniquely qualified to
drive mainstream adoption of ARM-based MCUs further into the global
"Freescale is focused on serving and advancing the automotive market, in
China and indeed worldwide. The ARM architecture lends itself to
addressing the specific low-power and performance needs of the
automotive market, and the ARM ecosystem helps developers access third
party IP and resources to improve time-to-market," said Ian Ferguson,
vice president of segment marketing, ARM. "We are very pleased to be
working with Freescale, a leader in automotive electronics, to further
broaden the adoption of our architecture into new applications inside
Technical features of Kinetis EA series MCUs include:
Support tools planned for availability include reference designs
(including motor control, networking, LED lighting and two-wheel engine
control); software packs for body, lighting and motor control; driver
packages; and low cost StarterTRAK boards. In addition, the EA series is
supported by an experienced team with deep knowledge of the automotive
industry, its top OEMs and suppliers, and the stringent requirements of
The initial Kinetis EA series devices are available now. Suggested
resale pricing for the MCU family in 10K unit quantities ranges from 42
cents to $1.40 (USD).
Freescale at Electronica China 2014
Freescale will be exhibiting at the Electronica China 2014 conference on
March 18-20 at Shanghai New International Expo Center,
booth #1201, Hall W1. Representatives will be available to discuss the
Kinetis EA portfolio, as well as demonstrate a range of additional
automotive solutions. For more information please visit www.electronicachina.com.
About Freescale Semiconductor
Freescale Semiconductor (NYSE:FSL) is a global leader in embedded
processing solutions, providing industry leading products that are
advancing the automotive, consumer, industrial and networking markets.
From microprocessors and microcontrollers to sensors, analog integrated
circuits and connectivity - our technologies are the foundation for the
innovations that make our world greener, safer, healthier and more
connected. Some of our key applications and end-markets include
automotive safety, hybrid and all-electric vehicles, next generation
wireless infrastructure, smart energy management, portable medical
devices, consumer appliances and smart mobile devices. The company is
based in Austin, Texas, and has design, research and development,
manufacturing and sales operations around the world. www.freescale.com.
Freescale, the Freescale logo, Kinetis, MagniV, Processor Expert and
Qorivva are trademarks of Freescale Semiconductor, Inc., Reg. U.S. Pat.
& Tm. Off. All other product or service names are the property of their
respective owners. ARM and Cortex are trademarks or registered
trademarks of ARM Ltd or its subsidiaries in the EU and/or elsewhere.
All rights reserved. © 2014 Freescale Semiconductor, Inc.
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