(NASDAQ: DISH) today announced the launch of its new multimillion-dollar
marketing campaign featuring Hollywood celebrity, Rebel Wilson, as the
voice of its new animation, Hopper the Kangaroo.
Hopper the Kangaroo with foam finger (Photo: Business Wire)
The inaugural television spot features Hopper the Kangaroo, secretly
watching college basketball at work using DISH
Anywhere™ on her tablet. Before her boss catches her watching, she
quickly "pouches" away her device, similar to what countless Americans
do throughout the March hoops tournaments. View the new TV commercial at DISH's
Official YouTube Channel.
"Technology companies regularly struggle at forming an emotional
connection with consumers. Our new animated Hopper, featuring Rebel
Wilson's voice, makes for a character that's highly engaging," said
James Moorhead, DISH chief marketing officer. "DISH is the only company
that delivers consumers all their live and recorded TV anywhere. It is
simply the best mobile video experience in the world, and our new
campaign showcases our technology to consumers in an easily relatable
DISH introduces "Bracket Breaks"
To celebrate the new national marketing campaign, and embrace the March
hoops madness, DISH also introduced "Bracket Breaks" for its employees.
Intended for employees to use DISH Anywhere to enjoy tournament games on
their devices while at work, Bracket Breaks lets employees watch the
games without having to "pouch" it like Hopper in the TV advertisement.
Taking a Bracket Break to watch college basketball games on mobile
devices is ecoming increasingly popular. According to Turner
Sports data from last year's tournament, there were approximately 45
million video streams through its first two weekends in 2013, which
represents a 158 percent increase over 2012's numbers.
"Every year people talk about productivity loss at work during the NCAA
tournament. With the prevalence of mobile devices, it is easier to
follow along than ever before," said Joseph P. Clayton, DISH chief
executive officer and president. "At DISH, we are embracing the madness,
and we are encouraging employees to take Bracket Breaks. By using DISH
Anywhere, they can watch games, and show their love for college
basketball without having to cover it up. I will be right there with
Throughout the tournaments, employees will be encouraged to ditch the
secrecy and to take Bracket Breaks, using DISH
mobile apps. And to ensure that none of the hoops action will be
missed, at headquarters, DISH has supplemented its corporate Wi-Fi
network to support all of the employees' bandwidth needs when watching
via DISH Anywhere. To view the video of the internal employee
announcement, visit http://about.dish.com/multimedia-gallery
and click on the "Videos" tab.
DISH enhances NCAA Tournament viewing experience
The action does not stop with the employees at DISH. DISH Hopper
customers can make the most of their tournament viewing experience using
DISH Anywhere, the all-new Hop View, BracketView, Game Finder and DISH
For a full run down on the features please visit DISH
**2013 NCAA Tournament streaming data referenced from Turner
DISH Network Corporation (NASDAQ: DISH), through its subsidiary DISH
Network L.L.C., provides approximately 14.057 million satellite TV
customers, as of Dec. 31, 2013, with the highest quality programming and
technology with the most choices at the best value. Subscribers enjoy a
high definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR technology.
DISH Network Corporation is a Fortune 200 company. Visit www.dish.com.
Photos/Multimedia GalleryAvailable: http://about.dish.com/multimedia-gallery
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140317005495/en/
[ Back To NFVZone's Homepage ]