InsightExpress, a leading provider of media analytics and marketing
accountability solutions for brand marketers, announced today the
appointment of Jim Forrest to its Leadership Team as Senior Vice
President, Ad Measurement Solutions, effective immediately.
Jim, who will be based at the company's Stamford, CT headquarters, will
report to InsightExpress' Co-CEO, Drew Lipner. As Senior Vice President,
Ad Measurement Solutions, he will be responsible for identifying and
supporting strategic client development efforts across InsightExpress'
account teams, and he will assist in guiding product innovation across
the company's suite of digital marketing accountability solutions.
Jim brings to InsightExpress a wealth of experience and expertise in
areas including digital advertising effectiveness, cross-platform
research, audience measurement, creative testing and the identification
of new digital data sources. Jim is recognized throughout the digital
advertising and media community as a client-focused thought leader with
a deep understanding of the industry, its complexities and future trends.
Prior to joining InsightExpress, Jim held the position of Global
Partner, Digital at Hall & Partners. There he drove the digital
strategy, creation, roll-out and integration of digital products across
Hall & Partners globally. Jim has also held a series of important
positions at Ipsos, culminating in Senior Vice President - Digital
Strategy. During his time at Ipsos he launched Ipsos ASI Digital, and
drove the innovation and commercialization of advertising and brand
research products, particulary for digital and cross-platform
In addition, Jim made significant contributions at both OTX and
Synovate. At OTX in his role as Senior Vice President, Advertising &
Brand Insights he was responsible for innovation and the go-to-market
strategy for advertising research products and approaches. While there
he also developed and implemented Live|Stream, a comprehensive
technology to measure digital campaigns which became Ipsos' flagship
cross-media product after the acquisition of OTX. At Synovate as Senior
Vice President he managed a top-performing team with groups based in
Chicago, New York City, and Atlanta and was responsible for servicing
key global Synovate clients.
"We are thrilled to welcome Jim to the InsightExpress Leadership Team as
Senior Vice President, Ad Measurement Solutions. During the time I've
known Jim, I've been repeatedly impressed with his digital marketing
measurement knowledge and the potential for innovation in our industry,"
said Drew Lipner, Co-CEO at InsightExpress. "He brings to the table deep
industry expertise, an ability to conceive and direct truly powerful
innovations, and a talent for identifying and exceeding client needs.
This unique skill set will be a tremendous asset to InsightExpress, our
clients and our partners. Jim's dedication to advancing the industry is
very much in line with our goals here at InsightExpress, and I look
forward to working together."
"The industry is changing at the fastest pace I've experienced in my
career. I'm excited to join InsightExpress because it is a company that
is known for helping clients make sense of this massive shift in media
behavior we are all witnessing," said Jim Forrest, Senior Vice
President, Ad Measurement Solutions at InsightExpress. "I have no doubt
the next few years will be an incredibly exciting time for all of us in
the media and marketing analytics field."
Jim graduated from Fairfield University with a B.A. in Psychology. He
also holds a Ph.D. in Social and Personality Psychology from the
University of Massachusetts, Amherst.
InsightExpress is a leading provider of media analytics and marketing
accountability solutions for brand marketers. The company's proprietary
solutions provide a holistic approach to advertising measurement that
quantifies the return on marketing investment for online, mobile, tablet
and cross-media campaigns. With vast industry expertise, inventive
methodologies and an exclusive brand marketing analytics platform,
InsightExpress helps agencies, publishers and advertisers to measure and
optimize their marketing initiatives across digital and non-digital
media. Founded in 1999, InsightExpress is headquartered in Stamford, CT,
with offices in San Francisco and New York. For more information, please
visit our website at www.insightexpress.com
or call us at 203.406.3233.
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