Actor Ray Liotta filed a lawsuit on March 5, 2014 in the United States
District Court for the Central District of California (CV14-1632-CAS)
against Nerium International, Inc. and affiliated Nerium Partners
("Nerium") for misappropriation and unlawful use of Liotta's name,
likeness, image, identity, and persona. Liotta is represented in the
lawsuit by intellectual property attorney Gary Hecker of The
Hecker Law Group based in Los Angeles, California.
Nerium is a self-described multilevel marketing company that sells a
skin care product named "Nerium AD." The federal complaint alleges that
in October 2013, Nerium began using and distributing Liotta's name and
photographs on web sites and soial media purporting to show "before and
after" results of Liotta using Nerium AD. According to the complaint,
however, Liotta has never used or endorsed any Nerium product, and never
gave permission to Nerium to use Liotta's name or likeness.
"When someone creates a false endorsement using Ray Liotta's name or
likeness, they can expect legal action," said attorney Gary Hecker. The
lawsuit charges legal violations of Liotta's publicity and privacy
rights under California law and false endorsement and unfair competition
under federal law. "I've never even heard of Nerium, let alone used
their products," said Ray Liotta. "They can deal with these doctored
photos in court." Liotta is seeking compensatory and punitive damages
and an injunction against Nerium.
About The Hecker Law Group
The Hecker Law Group, www.hh.com,
is among the nation's leading intellectual property law firm boutiques.
The firm's clients have included many of the world's most innovative and
valued companies, startups and individuals in technology, business, and
entertainment. Founded in 1988, The Hecker Law Group has extensive
experience and expertise in all areas of intellectual property law
including patents, trademarks, copyrights, trade secrets, domain names,
entertainment, branding and licensing. The firm's legal services include
obtaining, enforcing, and defending intellectual property rights. The
firm handles complex intellectual property litigation in federal and
state courts, before the International Trade Commission and before the
United States Patent and Trademark Office.
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