In anticipation of the next wave of product updates, Danish audio
pioneer, Libratone, today announces a renewed brand identity. Adopting
the tagline '360 Scandinavian,' the company will focus more on its
Nordic roots, drawing attention to the Scandinavian aesthetic and audio
expertise. The new branding rolls out across the website and social
media channels initially, followed with packaging, point of sales, and
an ad campaign shortly after.
Libratone launches new brand identity, '360 Scandinavian'. (Photo: Business Wire)
Innovation and experience have been the main drivers behind Libratone's
success since the brand launched in 2009. Looking into the future, the
Copenhagen-based company will continue to carve a niche in the audio
market, developing products with a unique design and an emphasis on the
wireless and portable sound experience, proving that there are products
available that both look and sound great.
"Libratone's Scandinavian design aesthetic and audio roots really set
its speakers apart from the rest," said Libratone Inc. CEO Gregg Stein.
"Historically, speakers have always been the eyesore in the room, black
and steely, boxy and big with cluttered cables. Libratone wanted to
change that and succeeded by uniting visual design and acoustics. Our
new brand identity articulates our vision and will ensure that we
deliver a clear and consistent brand message in North America"
The versatile Libratone speakers are designed to look the part in any
room, from any angle. Unlike conventional speakers, which tend to have a
masculine appeal, Libratone speakers are unisex. All models (Live,
Lounge, Loop and Zipp) come with Italian wool covers in a wide range of
colors that can easily be changed to suit individual tastes or home
décor. Italian wool is an iconic part of Libratone's trademark design
but was also chosen for its acoustic transmission qualities,
complimenting the FullRoom™ technology inside every speaker.
Libratone's patented FullRoom technology is a 360° sound
experience, unlike conventional speakers which have a 'sweet spot'
directly in front of the speaker. Similar to an acoustic instrument,
FullRoom™ technology disperses sound in all directions for an unrivalled
Scandinavians have long held on to the belief that a piece of electronic
equipment must do more than emit incredible audio. It must carry its own
weight in a large room, and look as good as it sounds. In the
Scandinavian design tradition, every inch of a space works together in
harmony to create a warm environment. This is the aesthetic code of the
'Made in Denmark' quality stamp and one Libratone adheres to with '360
Libratone is a Danish-based audio company that creates sound systems for
today. That's it.
Our approach is threefold: Wireless technology, hi-fi quality, and
Scandinavian design - in one sound source.
Our goal is to add a new high-end audio dimension to smartphones,
tablets and computers worldwide and to deliver an alternative to clumsy
stereo systems and the wire-havoc they wreak. All without compromising
the sound experience.
Press materials can be found at: www.libratone.com/press
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140304006392/en/
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