Blimpologists will soon have a new, more advanced species to study as
they scan the skies this spring. The DIRECTV blimp adorned with new,
high-tech plumage - the world's only 2,100-square-foot LED Lightsign
screen - began its annual tour March 1.
The new DIRECTV Blimp features the world's only 2,100-square-foot LED Lightsign screen. (Photo: Business Wire)
DIRECTV's aerial ambassador remains the only airship in the world
equipped with this one-of-a-kind Lightsign technology featuring 4,200
LED boards and 235,200 LEDs. The new ship will have a GPS system and
webcam to capture footage throughout the blimp's travels. The newly
upgraded systems will allow the DIRECTV blimp to operate with greater
daytime brightness and visibility.
"The DIRECTV blimp has been a prominent fixture at many of the nation's
largest sporting events since 2007," said Jon Gieselman, SVP, Marketing
and Advertising for DIRECTV. "But this new technology-rich airship will
be a far more spectacular sight in the sky and is sure to stop people in
their tracks as they look up at this amazing new sight."
The new DIRECTV blimp will also host various children's charities,
providing patients a temporary break from serious medical conditions and
a once-in-a-lifetime experience onboard the blimp.
"We've been hard at work for more than a year making this new DIRECTV
blimp the most sophisticated, eye-popping aerial media platform anyone
has ever seen," said Jhn Haegele, CEO, Van Wagner Airship Group. "We
believe the new airship will make a statement about DIRECTV's
technological excellence and unparalleled TV viewing experience as it
travels to cities and major events across the U.S. throughout the year."
DIRECTV (NASDAQ: DTV) is one of the world's leading providers of digital
television entertainment services, delivering a premium video experience
through state-of-the-art technology, unmatched programming and
industry-leading customer service to more than 37 million customers in
the U.S. and Latin America. In the U.S., DIRECTV offers its 20 million
customers access to more than 190 HD channels and Dolby-Digital® 5.1
theater-quality sound, access to exclusive sports programming such as
NFL SUNDAY TICKET™, Emmy-award winning technology and higher customer
satisfaction than the leading cable companies for 13 years running.
DIRECTV Latin America, through its subsidiaries and affiliated companies
in Brazil, Mexico, Argentina, Venezuela, Colombia, and other Latin
American countries, leads the pay TV category in technology, programming
and service, delivering an unrivaled digital television experience to
more than 17 million customers. DIRECTV sports and entertainment
properties include two Regional Sports Networks (Rocky Mountain and
Pittsburgh), and minority ownership interests in Root Sports Northwest
and Game Show Network. For the most up-to-date information on DIRECTV,
please visit www.directv.com.
About Van Wagner
Van Wagner Communications is a leading integrated media company with
specialized expertise in the out-of-home advertising industry - from
billboard and experiential, to aerial and in-venue sports marketing.
With operations in New York, Los Angeles, Washington, D.C., Boston,
Chicago, San Francisco, Las Vegas and Miami, sports properties in more
than 40 states and blimps on four continents, Van Wagner serves
world-class advertisers with unique advertising and branding
opportunities the United States and internationally. For more
information, visit www.vanwagneraerial.com,
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Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140303006452/en/
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