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[March 02, 2014]
Emirates and MPTA promote Mauritius [Travel & Tourism News]
(Travel & Tourism News Via Acquire Media NewsEdge) EMIRATES airline and Mauritius Tourism Promotion Authority (MTPA) jointly promoted the Indian Ocean destination in a series of roadshow events across the Middle East. The events aimed at promoting Mauritius' many attractions in Saudi Arabia, Qatar, Kuwait and the UAE in mid-February this year. The roadshow follows the recent deployment of an Emirates A380 to Mauritius, enabling tourists to travel to the idyllic destination on the airline's flagship aircraft. The Mauritius delegation for the road show was led by Michael Sik Yuen, minister of tourism and leisure, and Dr Karl Mootoosamy, director of the MTPA. Representatives from Emirates were also present at the roadshow. Mauritian resorts and tourist operators such as Sun Resorts, Beachcomber Hotels, Veranda Leisure Hotels, St Régis Hotel, Attitude, Constance Hotels and Resorts, Le Preskil, Alyzée Resort, Mautourco, Luxe Voyages and SouthGate Voyages participated.
"The island of Mauritius is a vibrant country and constitutes an important destination amidst our global network," Orhan Abbas, Emirates' senior vice-president, commercial operations, Latin America, Central and Southern Africa, told the press. "The promotion of Mauritius has always been an integral part of our strategy. We are now renewing our commitment to the destination and to MTPA, and want to achieve even more together."Dr Mootoosamy said: "The Middle East is a market of utmost importance for our tourism industry. With the support of Emirates airline and tour operators, the number of tourist arrivals has been continuously increasing. We have doubled our efforts in the Middle East market and this year we are expecting an increase of 25 per cent in terms of tourist arrivals. Our marketing campaigns will focus mainly on the island's luxurious hotels, golf courses, spas and the main cultural attractions of the country."In December 2013, Emirates and the MTPA signed a renewed memorandum of understanding, ensuring that the two organisations will continue to work closely together to promote inbound tourism from key markets.
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