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[March 02, 2014]
Radisson Blu sports fresh new look [Travel & Tourism News]
(Travel & Tourism News Via Acquire Media NewsEdge) RADISSON Blu Resort, Sharjah will be flying the flag for the emirate and the UAE at ITB Berlin. "Last year at ITB Berlin, we featured a 360-degree virtual tour of the hotel, which helped contribute to a 22 per cent growth in business," says Kamal Rijhwani, the hotel's executive assistant manager in charge of sales and marketing. "ITB has also enabled us to establish business relationships with tour operators and helped in obtaining summer business."This year, the hotel will be offering visitors an exclusive preview of 306 refurbished rooms and well-appointed meeting rooms, says Rijhwani, who expects the event to be larger than the previous edition. Rijhwani… revenues on the rise"We will aim to add our hotel in the listings and brochures of tour operators from different regions in the upcoming season. We will be putting the focus on Sharjah in partnership with the Sharjah Tourism Board to support its vision of travellers choosing Sharjah as their preferred travel destination," he says, adding that the hotel will be wooing German and other European markets.""Last year, German tourists accounted for 2,420 room nights and contributed 4 per cent of total revenues of the hotel. In 2014, we estimate an increase in turnover of revenue by 7 per cent, says Rijhwani. "In the coming months, we also plan to invest in developing social media applications to grow our business. We believe this will help us provide our customers with value-added services such as bookings, ratings, and feedback. This will help maintain the brand image of Radisson Blu, where customer service is top priority."The Radisson Blu Sharjah is part of the Carlson Rezidor Hotel Group, which has a portfolio of more than 1,300 hotels in operation and under development. Radisson Blu features designed room styles, its own restaurants and bars, meetings and events facilities, fitness and spas, and other World of Radisson service concepts.
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