Wake Forest University School
of Business 24th
Annual Marketing Summit, featuring a record $108,000 in prize money,
awarded first place to an MBA student team from UCLA Anderson School of
Business. They will return to campus with a $75,000 cash prize from the
international case competition presented by the School of Business
Center for Retail Innovation on Saturday, March 1.
"This is a truly international event, with teams coming from Europe,
Asia and Latin America to compete - more than 20% of the teams are
international," said Roger Beahm, professor of practice in marketing and
executive director of the School's Center for Retail Innovation. "We
have seen the Marketing Summit build awareness and interest in recent
years, but the fact that students are willing to come great distances on
their own is a testament to the quality of this event."
Reynolds American, Inc., the MBA case sponsor, challenged eight teams
from universities around the world to create a marketing plan for their
Zonnic brand nicotine replacement therapy in just 36 hours. Members of
the winning MBA case team from UCLA include: Alisa Sommer, Jenn Hyman,
Cameron Snaza, Fran Benjamin, and Breeana Bey.
"It's been outstanding to be a part of the Marketing Summit again, and
work with such wonderful business talent," said Brice O'Brien, Reynolds
American executive vice president of consumer marketing, who earned his
MBA from Wake Forest in 1996. "The students brought such energy,
enthusiasm and creativity to their consumer-centric solutions. Working
with such smart, talented and focused students from around the world and
giving back to the community through our sponsorship was a huge
USC Marshall School of Business finished second in the graduate
competition and received a $10,000 prize, while Cornell University
Johnson Graduate School of Management placed third and took home a
$5,000 check. Other participating teamsincluded: Wake Forest
University, Carnegie Mellon University Tepper School of Business, Hong
Kong University of Science and Technology, Indiana University Kelley
School of Business, and University of Cambridge Judge School of
Business. The John A. Scarritt '79 MBA MVP award plaque and $1,000 goes
to Jenn Hyman from UCLA for her distinction and outstanding
contributions during the presentations to the judges.
This year Cheerwine sponsored the undergraduate competition, which
challenged six teams to offer ideas that would allow this iconic
family-owned southern brand, competing in the land of soft drink giants,
to liberate itself and become a national brand. Northeastern University
College of Business Administration won first place and takes home
$10,000. Members of the winning undergraduate case team were Jed Baker,
Jake Wainwright, Joe Haniak and Madeline Lutkewitte.
"The diversity of the student teams is empowering for a family brand
like ours that has been in one region for so long. To get the variety of
these students' opinions and insights from beyond our typical reach is
rich and beyond anything we expected," said Tom Barbitta, Cheerwine's
senior vice president of marketing and sales.
University of Pennsylvania's Wharton School finished second in the
undergraduate case competition and University of California, Berkley
Haas School of Business finished third among undergraduate business
teams. Other competing undergraduate schools included: Wake Forest
University, Universidad Panamericana (Mexico) and University of
Maryland, College Park. The undergraduate MVP award and $1,000,
sponsored by the North Carolina Merchants Association, goes to Wake
Forest senior Maggie Wagner.
with videos, photo galleries and more from the competition saw 95,000
web hits from 84 countries and more than 39 percent on mobile devices.
The website also allows online voting for Fan Favorite - the school with
the most virtual support during the competition. Carnegie Mellon
University Tepper School of Business received a $1,000 prize for Fan
Favorite, a repeat win from last year. More than 22,000 votes were cast
for this award during the competition, up 37% from last year's event.
The Wake Forest University School of Business 24th Annual
Marketing Summit is the premier student-run marketing case competition
in the world, led by three co-chairs: Gray Robinson (MBA '14), Margaret
Fertig (MBA'14) and Blake Armstrong (MBA '14) and faculty advisor Roger
"The most impressive part of this Marketing Summit is that every time I
have encountered a Summit participant - competitor, judge, sponsor,
faculty or staff - they adamantly express how thankful they are to be
here," said Robinson. "It's a testament to how special this event is.
People don't just come to judge or compete, they come to have the
Marketing Summit experience."
Prize money and trophies were awarded during a reception and awards gala
sponsored by Reynolds American, Inc. Other sponsors in addition to
Reynolds American, Inc. and Cheerwine include: Frito-Lay, American
Association of Advertising Agencies, Bridgestone Golf, Bellomy Research,
Inmar, North Carolina Retail Merchants Association, Twin City Quarter,
Chick-fil-A, Texas Pete Hot Sauce, John Scarritt '79 and Krispy Kreme.
For more information on the Marketing Summit including competing teams,
videos, photos, blogs and news feeds, please visit www.marketingsummitlive.com.
About Wake Forest University School of Business (business.wfu.edu)
The Wake Forest University School of Business offers undergraduate
programs in finance, accounting, mathematical business, and business and
enterprise management, and graduate programs including a Master of
Business Administration, Master of Science in Accountancy and Master of
Arts in Management. Our programs are consistently ranked among the
world's best in surveys by U.S. News & World Report, Business Week, the
Economist, Forbes, and the Financial Times. Wake Forest MBAs who sat for
a Six Sigma green belt certification exam in 2011 and 2012 had a 100%
pass rate. Wake Forest accountancy graduates earned the highest passing
rate in the nation on the CPA exam last year and have maintained the top
CPA exam pass rate among universities with accounting programs for 11 of
the past 15 years.
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