Gamification to Improve Engagement' is the latest Blue Paper from promotional
products retailer 4imprint and is available now as a free download.
The popularity of gamification as a business strategy continues apace.
With organisations continuously striving to find new ways to engage and
capture the imagination of both their customers and employees -
gamification is providing answers.
In this Blue Paper, we'll review gamification strategies and how
organisations are using them to improve and transform. We discuss what
can be gamified and examine how to establish if gamification is right
for your organisation as well as providing guidance and tips on how to
"Perhaps part of the reason gamification is growing in popularity is
because it can be adopted by any company regardless of their size or
sector," says Cheryl Jackson Leafield, Marketing Manager of 4imprint UK
and Ireland "and when it comes to innovation and engagement it leads to
savings and opportunities. In other words, it's more than just a fun
thing to do, it's a cost effective strategy."
The paper takes the reader thrugh the basic concept and terms used (in
gamification strategies) and highlights companies that have had success.
Conversely, gamification is not without its critics and we provide six
key points that need careful consideration before such a strategy is
employed and finally consider the opinion that gamification is perhaps
unsustainable for the long-term.
To read this paper, visit www.4imprint.co.uk/BluePaper/Gamification
About Blue Papers
Blue Papers are in-depth, 'how-to' articles covering a variety of topics
to help organisations to succeed. They are available to download free at 4imprint.co.uk/bluepapers
4imprint Direct Limited is part of 4imprint Group plc that serves more
than 100,000 businesses with its innovative promotional
items and corporate
gifts throughout the UK, Ireland, USA and Canada. Its promotional
merchandise offering includes personalised gifts, printed
pens, paper & notebooks,
mugs, keyrings, promotional
cotton bags, mousemats, drawstring
sports bottles, printed
USB Flashdrives, diaries & calendars, printed
T-Shirts and much more. 4imprint's 'no quibble' guarantees include
the promise that if the personalised goods are not despatched on time
they'll be free! For additional information, visit www.4imprint.co.uk
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