Inc., the leading provider of advertising management software for
media companies, is pleased to announce that Susie Hedrick has joined
the company as Vice President of Sales and Business Development for
Hedrick is a highly regarded broadcast technology veteran with more than
twenty years of experience in the industry. Most recently, Hedrick was
Senior Vice President of Sales and Business Development for Marketron
where she was responsible for driving the company's revenue growth and
corporate partner strategy. Hedrick was with Marketron for more than 15
years. Prior to her role in business development, she served as Director
of Product Management where she led product strategy and was responsible
for more than a dozen product lines.
"Susie possesses impressive leadership qualities and a keen knowledge of
the broadcast software business," said Mark Moeder, General Manager for
Radio at WideOrbit.
"We're extremely excited to have her join our team and look forward to
blending her experience and perspective with our growing products."
provides innovative solutions for managing the business of advertising
sales operations. WideOrbit's
comprehensive product line for radio helps clients manage the entire
workflow of advertising sales, from placement and optimization through
to automation and invoicing. More than 1,000 radio stations are live on WO
leading sales, traffic and billing solution, and more than 3,200 radio
stations are operating on WideOrbit
Radio Automation platforms.
"I am honored to join WideOrbit,"
stated Hedrick. "The company's commitment to development, passion for
the industry and dedication to client satisfaction is very compelling
and shows through in the technology they have brought to the market, and
in the strong relationships they have built with customers and partners.
I look forward to being a part of WideOrbit's
"Susie is immensly talented and well respected in the industry," said
Eric R. Mathewson, Founder and CEO of WideOrbit.
"She has a clear understanding of the marketplace and we are very
excited that Susie has joined the WideOrbit team."
is the leading provider of advertising management software for Media
provides innovative, proven solutions for managing the business of
broadcast and cable operations - from proposal to order, scheduling to
automation, billing and aging. WideOrbit
has been helping clients since 1999, delivering high ROI, greater
efficiencies and revenue optimization. More than 2,600 Television
stations, Radio stations and Media Networks around the globe use WideOrbit
Traffic software and another 3,200+ stations operate on WideOrbit
Radio Automation platforms. WideOrbit
software manages more than $24 billion in advertising revenue annually.
Clients include: Bell
Square Garden, Meredith
Television Group, Tribune,
Entertainment Sports, Univision
and more than 300 other major media organizations. WideOrbit
is headquartered in San Francisco, with offices in Seattle; Denver;
Dallas; Birmingham, AL; and Agawam, MA.
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