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[February 25, 2014]
Ogilvy CommonHealth Worldwide Elevates Katie Piette to Director of Global Brand Management [Health & Beauty Close - Up]
(Health & Beauty Close - Up Via Acquire Media NewsEdge) Ogilvy CommonHealth Worldwide, the health behavior experts of Ogilvy & Mather, announced the appointment of Katie Piette to Director of Global Brand Management (GBM).
Ogilvy CommonHealth Worldwide is a WPP company. The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
According to a release, elevated from her previous post as International Managing Director, Piette's new responsibilities will include leading the GBM team across Ogilvy CommonHealth Worldwide's various disciplines. She will also be charged with developing and maintaining the agency's international client relationships. Piette will report to Gloria Gibbons, president of EAME.
Piette has more than 18 years of international client management experience with a strong focus on healthcare communications. An English native, she relocated to France nearly two decades ago to help launch the European Food Information Council (EUFIC), a nonprofit organization which communicates science-based information on nutrition and health, food safety and quality. Piette joined Ogilvy & Mather in 2000 to work on the launch of the IBM global strategic alliances then in 2003 she transitioned to OgilvyOne, Ogilvy's customer engagement agency. In 2006, she joined Ogilvy CommonHealth to help develop the international client base in Europe.
Piette shared, "As an increasing number of clients request integrated and agile solutions for their brands across the geos, our GBM team is uniquely positioned to provide cutting-edge solutions to tackle global, regional or local brand challenges with poise and efficiency by accessing a broad range of insights, experience and best practice from within Ogilvy. I am thrilled to be leading the team." ((Comments on this story may be sent to firstname.lastname@example.org)) (c) 2014 ProQuest Information and Learning Company; All Rights Reserved.
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