New research from the ExactTarget Marketing Cloud, from salesforce.com (NYSE:CRM), found
83 percent of consumers want a seamless experience across devices, but
54 percent said mobile website content today doesn't provide enough
Launched at Mobile World Congress® in Barcelona, the 2014
Mobile Behavior Report uncovers new consumer perceptions and
behavioral patterns based on 470 survey responses and mobile usage data.
"Consumers are using smartphones as the dashboard to their life,
operating in a mobile-first world with a level of connectivity that is
unprecedented," said Michael Lazerow, chief marketing officer,
ExactTarget Marketing Cloud. "Today's hyper-connected consumer requires
companies to create personalized experiences and deliver value at each
touchpoint to increase brand loyalty and drive sales."
Additional findings include:
About ExactTarget Marketing Cloud
The ExactTarget Marketing Cloud from salesforce.com (NYSE:
CRM) is the leading 1:1 digital marketing platform, connecting companies
with customers in entirely new ways. Learn more at www.ExactTarget.com.
The ExactTarget and Salesforce names and logos are the exclusive
property of salesforce.com.
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