Leupold & Stevens, Inc. is pleased to announce that Bruce Pettet has
been named chief executive officer and president of the U.S. sports
optics manufacturer. His start date will be March 17, 2014.
Leupold & Stevens, Inc., CEO and President Bruce Pettet (Photo: Business Wire).
A proven brand-builder, Pettet brings a wealth of experience and a track
record of success in marketing products and brands to a wide consumer
"We're excited by Bruce's passion for growth, as well as his expertise
in building global brands," said Jim Clark, chairman of the Leupold &
Stevens, Inc., board of directors. "As we continue to expand as a
company, his vision and experience will be invaluable in helping build
on Leupold's reputation for best-in-class quality and service."
As the President and CEO of Collective International, LLC, Pettet built
a portfolio of successful brands that are sold in more than 100
countries worldwide. In addition to his success reenergizing and
building Collective's Airwalk brand, Petet also created a company
culture that was recognized as one of Denver's top companies to work for.
"Leupold is a fantastic brand with an outstanding reputation in the
market," Pettet said. "I'm excited to help build on their recent success
and ensure that Leupold & Stevens, Inc. remains the premier U.S.
manufacturer of sporting optics."
Prior to joining Airwalk, Pettet was the President and CEO of Brooks
Sports, Inc., a premium running company located in Bothell, Wash. He has
also served as chairman of the board of Famous Brands International
(Mrs. Fields and TCBY yogurt brands).
Pettet has been named one of the Marketing 100 by Advertising Age
magazine, a designation of the top marketers in the country, and
Sporting Goods Business named him an "Industry Pacesetter."
Outside of the office, Pettet is an avid hunter and outdoorsman. A
member of Safari Club International, Rocky Mountain Elk Foundation, and
the National Rifle Association, he shares Leupold's collective values of
conservation and responsible hunting practices.
Leupold & Stevens, Inc., the preeminent American-owned optics company,
employs over 600 people in its state-of-the-art manufacturing facility
near Beaverton, Ore. Family owned and privately operated, Leupold offers
products that are sold worldwide to hunters, competitive shooters,
military warfighters, law enforcement personnel, wildlife observers and
golfers. The product line includes rifle, handgun and spotting scopes;
binoculars; laser rangefinders; mounting systems; and optical tools and
Find us on Facebook at www.facebook.com/LeupoldOptics.
Leupold & Stevens, Inc., P.O. Box 688, Beaverton, OR 97075-0688,
Phone: (800) LEUPOLD or (503) 526-1400 • Fax: (503)
352-7621 • www.leupold.com
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140224007016/en/
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