The Ogilvy Labs in London, part of the Ogilvy
& Mather Group UK, has forged a strategic alliance with nFluence
Media-the pioneer in consumer-powered marketing-to explore how to
bring consumers and brands closer through anonymous mobile experiences.
"As part of the Ogilvy Semester of Learning that is focusing on
behavioral change, we are delighted to hand pick the autograph®
technology as a game-changer on mobile," said Nicole Yershon, director
of innovative solutions, Ogilvy & Mather UK. "Its ability to nudge
people into communicating 5,500 clear interest signals, by way of an
intelligent and personal mobile environment, will radically change the
economics of mobile advertising."
Ogilvy Labs' Bi-Annual Semesters of Learning are part of the
#OgilvyChange initiative that was founded by Ogilvy & Mather UK
Sutherland and Director of Strategy Integration, Jez Groom.
is a behavioral science approach that combines the power of leading
research in cognitive psychology and behavioral economics with the
communications expertise of Ogilvy & Mather UK- investigating how social
sciences can help to change people's minds and behavior for the better.
"We're thrilled that Ogilvy is confident in our ability to contribute to
the vision of #OgilvyChange," said nFluence Media's CEO Henry Lawson,
who is bringing his company to the Mobile World Congress in
Barcelona next week. "Our autograph technology respects people far
better than behavioral targeting, thus providing better results."
nFluence Media's CTO Brian Roundtree added: "Our technology
revolutionizes and personalizes the outdated consumer targeting method
of invasive tracking. The old method targets people. Our method aims to
understand each person."
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies
in the world. It was named both the Cannes Lions Network of the Year and
the EFFIEs World's Most Effective Agency Network for two consecutive
years, 2012 and 2013. It is a WPP company (NASDAQ: WPPGY). For more
information, visit http://www.ogilvy.com/,
or follow Ogilvy on Twitter at @Ogilvy
and on Facebook.com/Ogilvy.
About Ogilvy Labs
The Ogilvy Labs in London operate as a self-funded R&D facility that
acts as a change agent within Ogilvy Group UK. Our vision is threefold:
About nFluence Media
Media is the pioneer of consumer-powered marketing through its
autograph® technology, empowering people with the freedom to privately
explore and connect to the things that matter to them. Headquartered in
Seattle, the company also has offices in New York and London. It will be
exhibiting at the Mobile World Congress in Barcelona, Spain Feb. 24-27
in the Washington State Dept. of Commerce zone, booth 8.1A11
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