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[February 14, 2014]
Indomie Targets Eight Million for Nationwide Consumer Sampling
(AllAfrica Via Acquire Media NewsEdge) Dufil Prima Foods', makers of Indomie Instant Noodles has set a target of no fewer than 8 million consumers to be sampled with the varying flavours of the company's products, in order to ensure objective consumer feedback and satisfaction.
Speaking on this initiative, the Head of Marketing, Dufil Prima Foods Plc, Mr. Manpreet Singh, affirmed that the company intends extending the sampling to the entire geo political zone in the country namely: North-Central, North-East, North-West, South-East, South-South and South-West.
He further stated that the intent behind the sampling exercise is targeted at creating excitement and increasing the emotional connection between the brand and its consumers, as a way of encouraging a store experience in the home of consumers.
Also speaking on the sampling exercise, the Public Relations Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, ascertained that product sampling is an ideal way to continuously earn customer trust and loyalty while also sustaining existing ones who have maintained their brand loyalty over the years.
Some potential consumers do not want to spend their money on a product they are unfamiliar with, so a test experience will gear them towards becoming consumers of the product," he added.
He concluded that, this year's Indomie sampling effort will hold during the various festive seasons celebrated by Christians and Moslems alike, saying mobile kitchens will equally be deployed to different schools situated across the nation so children who are the brand's core loyalists will also participate in giving first-hand information on what they think about our products," Copyright Vanguard. Distributed by AllAfrica Global Media (allAfrica.com).
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