Entrepreneurship drives the success of business, education, nonprofits
and government. What are the key ingredients that drive success in
entrepreneurial organizations? How do entrepreneurs capitalize on new
ideas and bring them to market? Cultivating
the Entrepreneurial Mindset, a new Stanford online course, aims
to teach the best practices of Silicon Valley entrepreneurs and venture
capitalists as well as allow participants to test their own startup
The course covers:
Through lectures, videos, and exercises, participants will understand
venture finance, essentials of a business plan, human resources, and how
a positioning statement can help a disruptive technology "cross the
chasm." To get a sense of the course, prospective participants may watch
a free webinar video, The
Art and Science of Entrepreneurship. Acceptance to the program is
ongoing and participants may apply to the Stanford Innovation and
Entrepreneurship Certificate program here.
Byers, who holds an endowed professorship in entrepreneurship at the
Stanford School of Engineering, teaches the course. The winner of
several teaching awards, Byers is a founding faculty director of the
Stanford Technology Ventures Program (STVP), which serves as the
entrepreneurship center in the engineering school. He is also the author
Ventures: From Idea to Enterprise." Guest speakers in the course
Chien, an investor at Kleiner Perkins Caufield & Byers who was named
one of the Top VCs Under 35 by VC Journal.
Available to anyone anywhere in the world, the course is the 10th in a
series of classes offered as part ofthe online Stanford
Innovation and Entrepreneurship Certificate. Participants may enroll
in just a single course or earn the professional certificate from
Stanford by completing any 8 of 12 courses.
Other available online courses include Financing
Innovation: Valuing Projects and Firms; The
Power of Stories to Fuel Innovation; Negotiation:
How to Get (More of) What You Want; Building
Business Models; Scaling
Excellence Through Innovation; Marketing
Demand: Driving Growth Using Traditional, Social, and Viral Marketing;
and Prototype: A Hands-On Dive into the Key Tools of Design Thinking.
Professionals around the world are able to access Stanford faculty and
Silicon Valley experts as they learn essential skills and effective
strategies for working in and managing innovative organizations. An
engaging digital experience has been developed by the Stanford
Center for Professional Development at the School
of Engineering and the Graduate
School of Business to deliver the course content.
Registration is open for all of the first 10 courses. Tuition is $995
for each course. More new courses will be introduced throughout 2014,
Through Value Chains and an innovation strategy course.
Courses are taught by Stanford University faculty, drawing on
instructors from the Graduate School of Business and the School of
Engineering, including its Hasso Plattner Institute of Design, known as
the d.school, as well as Silicon Valley industry leaders. Faculty use
highly interactive and occasionally unconventional methods. The online
certificate program is led by faculty directors Robert Sutton, a
professor of management science and engineering at the School of
Engineering, and Hayagreeva Rao, professor of organizational behavior
and human resources at the Graduate School of Business.
Entrepreneurs and aspiring entrepreneurs, as well as professionals from
startups, Fortune 500 companies, nonprofit teams, and the public sector,
will find the program to be practical and impactful. Given the level of
material, participants must be fluent in written and spoken English.
Participants will develop the skills to become catalysts for change as
they learn how to foster innovation throughout their organizations.
Whether this is someone's first class in innovation or a chance to
cultivate a deeper understanding and practice of innovation,
participants will learn how to use innovative thinking for personal and
Details about the online certificate program can be found at create.stanford.edu.
For more information, contact Kristin Brennan at 650.741.1630, or firstname.lastname@example.org.
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