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[February 12, 2014]
FAIRGROUND SAFETY FIRM MAKES TRACKS IN OVERSEAS MARKETS [Newcastle Journal (England)]
(Newcastle Journal (England) Via Acquire Media NewsEdge) A SUNDERLAND business responsible for the health and safety of over 7,000 fairground and theme park rides and attractions in the UK is gaining international recognition as a best practice framework in regions including the Middle East, after seeking help from a North East marketing specialist.
Based at the BIC, The Amusement Device Inspection Procedures Scheme (ADIPS), was set up in 2003 to work alongside the Health and Safety Executive in providing safety certification for the fairground industry. ADIPS has tapped into the expertise of fellow Wearside business Pulse Creative Marketing to market itself in the UK and, more recently, to promote its messages in overseas markets.
The company's general manager, Luke Ditchburn, is now being called upon to pass on his experience of fairground safety standards to overseas markets where no such safety framework exists. The system has already been adopted as far afield as Singapore and the company is now making inroads into Middle Eastern markets, having been asked to speak at The Dubai Entertainment, Amusement and Leisure Expo (DEAL) with a followup trip planned over the coming weeks.
Pulse has been instrumental in developing ADIPS' branding and a range of marketing materials including a company brochure. Pulse also helped secure funding towards the cost of the marketing activity allowing ADIPS to put in place an ongoing campaign.
Luke said: "Marketing is really important to ADIPS as the audience is so broad; it not only includes the end user of a ride but the operators and other stakeholders such as government officials. Now we're advising on safety in overseas markets, it's more important than ever that we get this right. Pulse has grasped our goals from day one and has helped to steer the ADIPS frameworks forward." Paul Finch, marketing manager at Pulse, whose portfolio of services includes design and print, strategic marketing and web design, said: "ADIPS is a really interesting business that has captured a real niche in regulating health and safety in the fairground and theme park rides. It's been challenging but extremely rewarding to work with Luke as he takes his experience of developing a successful framework in the UK overseas. I look forward to working with the business as it continues to gain recognition on an international stage. The company's potential is vast." For further information about Pulse Creative Marketing please call Paul Finch on 0191 516 6016 or email info@pulsecreativemarketing.
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