Sony Electronics - a leader in the consumer and professional digital
imaging markets - has today introduced a variety of exciting Cyber-shot
cameras that pack an extraordinary amount of imaging power and range
into compact, travel-friendly packages.
The new line-up features the high-zoom H400 model, which is the world's
first compact camera with a long-reaching 63x optical zoom lens1,
as well as the HX400V and H300 models, which boast 50x and 35x optical
It also includes the new WX350 camera - the world's smallest and
lightest camera with a 20x optical zoom lens2 - and the
competitively priced W800 model.
"High zoom continues to be one of the key priorities for our Cyber-shot
camera line, in both the compact segment as well the larger, more
traditional 'bridge' models," said Patrick Huang, director of the
Cyber-shot camera business. "With far-reaching zooms, extremely portable
bodies and a series of competitive price points, this new crop of
cameras offers advanced imaging performance to travel enthusiasts,
weekend shooters, family photographers and more."
Powerful New Imaging Features
New to the Cyber-shot camera line in 2014, Sony has utilized its
powerful BIONZ® X processor - the same processor used in the
award-winning Cyber-shot RX10 and the a7/7R full-frame mirrorless
cameras - in the new HX400V and WX350 cameras. This powerful allows the
new cameras to deliver richly detailed images and HD videos with
exceptionally low noise.
The new HX400V and WX350 cameras are also Wi-Fi® and NFC
enabled for instant transfer and sharing with compatible smartphones,
and feature improved optical image stabilization technology with new
Intelligent Active mode for smooth, blur-free images and full HD videos
at all focal ranges.
Additionally, these two cameras offer "Motion Shot" video, which creates
a sequence of fast-action, superimposed images to demonstrate motion of
a subject or object through the frame. They also have 4K still image
output for viewing images in full 4K resolution on compatible
Unique to the new HX400V high-zoom model, Sony has added full HD video
shooting at a rame rate of 1080@24p for a more "cinema-like" feel to
movies. The HX400V is also compatible with the popular platform of
downloadable PlayMemories Camera Apps™, adding a range of exciting and
creative capabilities. Currently there are a total of 10 different
applications available, with several others to be released this spring.
Learn more at www.sony.net/pmca.
Key Product Information
Cyber-shot HX400V High-Zoom Camera with 50x optical zoom lensAvailable
in black in March for about $500
Cyber-shot H400 High-Zoom camera with 63x optical zoom lensAvailable
in black in March for about $320
Cyber-shot H300 High Zoom Camera with 35x optical zoomAvailable
in black in February for about $220
Cyber-shot WX350 Ultra-Compact with 20x optical zoomAvailable
in black and white in March for about $320
Cyber-shot W800 Compact with 5x optical zoomAvailable
in black and white in March for about $80
The new range of Cyber-shot cameras will be sold at Sony retail stores,
online at www.store.sony.com
and all authorized retailers throughout the Sony dealer network.
Please follow #SonyCamera on twitter for all the latest camera news
1. As of Feb. 11, 2014. Based on Sony survey2. As of
Feb 11, 2014. Among digital still cameras equipped with 20x or greater
optical zoom. Based on Sony survey3. Motion Shot content
can be played back within the device however cannot be directly exported
from the camera(s).
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