Wake Forest University School of Business Center
for Retail Innovation welcomes official MBA case sponsor Reynolds
American, Inc. and official undergraduate case sponsor Cheerwine to the 24th
Annual Marketing Summit, a three-day case competition and the
longest-running student-led event at the School of Business. The event
will be held February 27-March 1, and this year offers $108,000 in prize
money - a new record.
The Wake Forest Marketing Summit attracts talented and innovative
marketing teams from top MBA and undergraduate business programs around
the world, along with executives from a variety of local, national and
global corporations and organizations. The graduate and undergraduate
student teams will be challenged to develop solutions for real-world
business issues currently facing Reynolds American, Inc. and Cheerwine,
respectively. They will have 36 hours, beginning Thursday evening
February 27, and ending Saturday morning March 1 at 8:00 a.m. when the
teams will present their recommendations to a panel of corporate judges.
Only 8 MBA and 6 undergraduate teams are selected each year from the
field of entrants.
"The Marketing Summit is an adrenaline-fueled opportunity for future
business leaders to get practical experience and network with top
executives," said Roger Beahm, professor of marketing and executive
director of th Center for Retail Innovation. "Nowhere in the world of
marketing case competitions will you find a higher level of competition
nor the stakes richer. It's no wonder the best schools apply each year
for acceptance and top corporations send their executives to judge."
As part of the competition, Reynolds American President and CEO, Daan
Delen, will be the featured Broyhill Executive Lecture Series "Leading
Out Loud" speaker. His keynote will be held at 4 p.m. on Friday,
February 28 in Broyhill Auditorium in Farrell Hall, on the Reynolda
campus of Wake Forest.
This year's participating MBA schools include Wake Forest University,
Carnegie Mellon University's Tepper School of Business, Hong Kong
University of Science and Technology, Indiana University Kelley School
of Business, Johnson Graduate School of Management at Cornell
University, UCLA Anderson School of Management, University of Cambridge
- Judge School of Business, and USC Marshall School of Business.
The undergraduate schools include Wake Forest University, Northeastern
University, Universidad Panamericana (Mexico), University of California,
Berkeley, University of Maryland, College Park, and University of
"This competition is a true test of how top business students from
around the world perform when confronted with real-world challenges,"
said Gray Robinson (MBA '14) one of the student co-chairs for the
Marketing Summit. "Based on the quality of their applications, we expect
the judges to face an equally rigorous challenge in selecting the
Other sponsors in addition to Reynolds American, Inc. and Cheerwine
include: Frito-Lay, American Association of Advertising Agencies,
Bridgestone Golf, Bellomy Research, Inmar, North Carolina Retail
Merchants Association, Twin City Quarter, Chick-fil-A, Texas Pete Hot
Sauce, John Scarritt '79 and Krispy Kreme.
The Wake Forest University School of Business Marketing Summit is the
premier student-run marketing case competition in the world with a
record purse of $108,000 awarded to case study competition winners, with
the first place MBA team taking home $75,000.
"Leading Out Loud" is a Wake Forest University School of Business
lecture series created to educate and inspire business students through
exposure to industry leaders who shape today's business world. This
series is made possible by the generous support of the Broyhill Family
Foundation of Lenoir, N.C. The event is free and open to the public.
Wake Forest students and alumni will have priority seating.
For more information, please visit www.marketingsummitlive.com.
About Wake Forest University School of Business (business.wfu.edu)
The Wake Forest University School of Business offers undergraduate
programs in finance, accounting, mathematical business, and business and
enterprise management, and graduate programs including a Master of
Business Administration, Master of Science in Accountancy and Master of
Arts in Management. Our programs are consistently ranked among the
world's best in surveys by U.S. News & World Report, Business Week, the
Economist, Forbes, and the Financial Times. Wake Forest MBAs who sat for
a Six Sigma green belt certification exam in 2011 and 2012 had a 100%
pass rate. Wake Forest accountancy graduates earned the highest passing
rate in the nation on the CPA exam last year and have maintained the top
CPA exam pass rate among universities with accounting programs for 11 of
the past 15 years.
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