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[February 11, 2014]
Yahoo Selects Cinsay as Provider for Commerce Central
(PR Web Via Acquire Media NewsEdge) Austin, TX (PRWEB) February 11, 2014 Yahoo has selected Cinsay’s technology, which is built on shareable video enabled ecommerce, as a featured solution within Yahoo’s newly launched Commerce Central for small and medium businesses.
"This is a great opportunity for Cinsay. To be showcased within Yahoo’s new Commerce Central as a new generation business tool, we’ll be able to help more businesses of all sizes increase their visibility, double conversion rates, and grow online sales," said Christian Briggs, founder and CEO of Cinsay.
As of 2013, there were over 28 million small to medium businesses operating in the US. Based on that, Cinsay sees a great opportunity to equip these ventures with the type of technology that large multimillion-dollar companies rely on to market and sell their products.
As an introduction for these businesses, Cinsay is offering a discounted subscription to its Video Smart Store package (VSS), which provides merchants with the ability to showcase compelling video and incorporate that media with products and services. Once published, the Video Smart Store can be embedded into social media sites like Facebook and tumblr, or on Wordpress sites. Users can watch on the web, tablets or on Smartphones and share the content in various ways.
Merchants can then track various metrics of the player’s performance including, views, shares, clicks, shopping cart performance, along with other very detailed statistics previously reserved for high-end online ecommerce brands.
Video offers higher search engine results plus increased conversion rates of up to 148% higher vs. static ecommerce stores. And even if merchants don’t have ‘ready to publish video’, Cinsay can create HD multimedia using the customer’s pictures, products and text call-to-actions all wrapped into a specific theme and music track, based on the preferences of the business and targeted audience.
Cinsay’s technology has helped nearly 25,000 merchants and affiliate partners in the US and abroad, through its Video Smart Store and offers further marketing support through press releases and an on going ‘paid boost’ relationship with Facebook. In-stream posts and ads are presented to its 20,000+ Facebook fans and beyond to targeted groups domestically and internationally that fit each individual merchant’s customer profile base.
The rise in conversions has also been contributed to by adding new social media pages for specific categories and content as well as an increase in sharing of videos as merchants create content with higher production value.
Small Business Hits the Spotlight: To center in on SMBs and provide collective services to them, Yahoo shared earlier in 2013, the compelling apps and features of their new site. With Commerce Central, small business owners will now have access to a one-stop location to get powerful and easy-to-use tools and apps capable of providing easily actionable insights, generating new customers, increasing conversion, and improving processes that can help increase sales, efficiency, and profitability. These tools – provided through an easy-to-navigate App Gallery – can be incorporated into a merchant’s store without complex coding or developer support, which allows users to spend more time running their business rather than focusing on the technical implementation details.
Cinsay will be providing SMBs with the company’s multi-patented video commerce platform that enables merchants to include products, services, capture leads and place link-outs all inside the video player. The video can be shared over social media sites like Facebook, twitter, tumblr and many others.
Yahoo Commerce Central is now available to all Yahoo Merchant Solutions customers, as well as customers on more than 30 other e-commerce platforms that Lexity previously supported. Along with Cinsay, other big names include Shopify, Magento, and BigCommerce.
Visit Yahoo’s Commerce Central to learn more or go to Cinsay’s site directly to learn more about shareable video ecommerce and to discover how leveraging videos can double, triple and even quadruple online conversions.
About Cinsay: Austin-based Cinsay has created a next-generation e-commerce, viewer interactive, video-based platform for any size business. Cinsay's technology enables anyone to sell products and services, display printable coupons, capture donations, and generate leads all inside its multi-patented Video Smart Store™ technology.
Forbes named Cinsay one of "America's Most Promising Companies" while eTail Conferences named Cinsay a "Rising Star" in innovation for 2012. Cinsay's eCommerce video-based platform can be used for any individual or business. For more information please visit
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