Today, the Interactive Advertising Bureau (IAB)
announced the winners of its 2013 Sales & Service Excellence Awards.
Applauding outstanding leadership and performance, the IAB Sales Awards
are bestowed upon individuals and organizations that have demonstrated
significant success in interactive advertising sales, as determined by a
survey of executives in the interactive advertising buying community,
both agencies and advertisers. The IAB Service Excellence Awards
recognize exceptional member contributions to IAB industry-related
initiatives. The announcement was made at the 2014
IAB Leadership Meeting: "Marketing 2020: The Digital Agenda" at the
JW Marriott Desert Springs Resort & Spa in Palm Desert, CA.
Sales Excellence Awards
The IAB Sales Executive Council oversees the Sales Excellence Awards
program. In partnership with Advertiser Perceptions, Inc., a noted
research firm specializing in the agency and marketer communities, the
IAB Sales Executive Council determined which awards would be given and
developed the criteria for the awards. Advertiser Perceptions, Inc. then
deployed and fielded a two-part customer feedback survey to identify the
sales organizations and individuals who are viewed by the ad buying
community as achieving the highest standard of excellence.
Approximately 600 agency and marketer decision-makers responded across
two waves of research. The respondents represented a broad cross-section
of verticals, including Automotive, CPG, Financial, Retail and Travel.
Each individual respondent spent at least $1 million on interactive
advertising over the last year.
2013 Sales Excellence Award Winners include:
Service Excellence Awards
The IAB Service Excellence Awards honor individual members who have
exhibited strong leadership and provided an exceptional contribution to
one or more significant, completed IAB initiatives over the last year.
They are selected from participants in 20 IAB councils and committees
and dozens of working groups.
"Winners of this year's Service Excellence Awards represent an
unwavering commitment to the betterment of the interactive advertising
industry - to the benefit of stakeholders across the spectrum," said
Julie Van Ullen, Vice President, Member Services, IAB. "We celebrate
each of their achievements today, looking forward to their continued
accomplishments in the digital marketing arena in the years to come."
2013 Service Excellence Award Winners include:
About the IAB
The Interactive Advertising Bureau (IAB) is comprised of more than 600
leading media and technology companies that are responsible for selling
86% of online advertising in the United States. On behalf of its
members, the IAB is dedicated to the growth of the interactive
advertising marketplace, of interactive's share of total marketing
spend, and of its members' share of total marketing spend. The IAB
educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit iab.net.
[ Back To NFVZone's Homepage ]