The Board of Directors of the Interactive Advertising Bureau (IAB)
has elected Vivek Shah, CEO of Ziff Davis, Inc., the next Chairman of
the Board of Directors and David Morris, Chief Client Officer of CBS
Interactive, as the incoming Vice Chairman. Having served as Vice
Chairman in 2013, Shah now follows Randy Kilgore, Chief Revenue Officer
of Tremor Video, who led the board last year. In addition, the members
of IAB have approved the new Board slate.
"Serving as Chairman of the IAB Board of Directors was an experience
that reaffirmed for me the tremendous potential of this industry," said
Kilgore. "There are still a variety of opportunities for expansion in
the overall advertising landscape, and under Vivek, the IAB will play a
major role in uniting the industry to capitalize on these growing
prospects. Having worked with him over the past year, I know that he
will be an excellent leader capable of moving the entire advertising
field forward in 2014."
"From mobile to multiscreen, and more, 2014 has the potential to be a
breakout year in the advertising world," said Shah. "As IAB Chairman, I
intend to work with my fellow board members, the IAB, and the industry
at large to make sure that promise comes to fruition. The digital
advertising landscape is extremely complex, and it is important that we
all unite to face the challenges ahead while building on the solid
foundation that our predecessors have built for us."
As Chairman, Shah will be responsible for steering the IAB as it pursues
its five key objectives - The Trustworthy Digital Marketing Supply
Chain, Making Measurement Make Sense, Publisher Transformation, Building
Brands Digitally, and Moving Mobile Mainstream.
The new members of the IAB Board of Directors, elected sincethe last
Annual Meeting in February 2013, include:
"The IAB Board of Directors has always been a veritable 'who's who' of
the digital advertising industry, and this year is no different," said
Randall Rothenberg, President and CEO, IAB. "Every sector of the
industry is well represented, which will make for spirited debate and,
most importantly, for positive results that take the needs of all our
members into account. We're looking forward to a productive 2014."
To view the entire list of the IAB Board of Directors and the Executive
Committee, please see iab.net/iab_board.
This news was released at the seventh IAB
Annual Leadership Meeting "Marketing 2020: The Digital Agenda,"
which kicks off today at the JW Marriott Desert Springs Resort & Spa in
Palm Desert, CA.
About the IAB
The Interactive Advertising Bureau (IAB)
is comprised of more than 600 leading media and technology companies
that are responsible for selling 86% of online advertising in the United
States. On behalf of its members, the IAB is dedicated to the growth of
the interactive advertising marketplace, of interactive's share of total
marketing spend, and of its members' share of total marketing spend. The
IAB educates marketers, agencies, media companies and the wider business
community about the value of interactive advertising. Working with its
member companies, the IAB evaluates and recommends standards and
practices and fields critical research on interactive advertising.
Founded in 1996, the IAB is headquartered in New York City with a Public
Policy office in Washington, D.C. For more information, please visit iab.net.
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