The Council of Public Relations Firms (Council), the industry's trade
association, announced today the launch of its second annual video
contest for U.S. college students: "Take
Flight with PR."
The Council seeks the video that most persuasively and creatively
responds to the following prompt:
"What is your dream PR assignment? Tell us in a short video of
no longer than three minutes. You may, for example, decide to showcase
an important social cause, or a favorite restaurant, a brand or musical
band. Be creative… and tell us how you would make your story take
Contestants will choose an interest, idea or passion, showing in their
videos how they would communicate this story, to a specific or broad
target audience. The contest is aimed at showcasing the multitude of
careers possible at public relations firms, including career paths in
brand marketing, public advocacy, content creation, video production,
design, and more.
Follow this link to the contest home page: https://www.prtakeflight2014.com
The Council will judge submissions based on creativity, storytelling and
meaningfulness in relation to the contest's prompt.
The contest will run from February 5 - June 16. The finalists will be
selected ia crowd sourced voting on the contest web site, with the top
10 vote getters, plus two "critic's choices", advancing to the final
round. During the summer, a blue ribbon panel of PR industry leaders,
including: Tim Bird, President & COO, Cooney/Waters Group; Rob
Bratskeir, GM/New York, Executive Vice President, 360 Public Relations;
Kate Cronin, Managing Director, Ogilvy Public Relations; Nelson
Fernandez, Managing Director, New York, APCO Worldwide; Rob Flaherty,
CEO, Ketchum; Jim Joseph, President, North America, Cohn & Wolfe; Ralph
Katz, Co-Founder, Principal, CooperKatz & Co.; Alan Sexton, New York
Market Leader, GM, Burson-Marsteller, Gary Sheffer, VP, Corporate
Communications, General Electric; Stephanie Smirnov, Managing Director,
Consumer Marketing, Edelman and Helayne Spivak, Managing Director of the
Brandcenter at Virginia Commonwealth University, will view and judge
these top 12 videos, and select the ultimate winner.
The winner will receive a $2,500 cash prize, an expense paid trip to New
York City for the winning video's premiere at the Council's October 23rd
member dinner; one-on-one meetings with three Council member firms while
in New York, and online visibility on prfirms.org.
The winning video in the 2013 contest was "Oust the Earmuffs, (http://prtakeflight.com/entry/2936024)"
a fully animated short created by Ashley Varner a senior at the School
of William and Mary. Varner's video addressed the need for marketers to
cut through the clutter, distinguish themselves in the marketplace, and
engage in order to effectively reach consumers.
"The student videos submitted in the contest's first year were very good
examples of storytelling, something PR professionals do every day," said
Kathy Cripps, President of the Council of Public Relations Firms.
"Public Relations is a dynamic career, and this contest is a great
vehicle for aspiring practitioners to demonstrate their communications
chops, as well as their prowess with new technologies."
The Council of Public Relations Firms represents America's leading
public relations firms, including premier global, mid-size, regional and
specialty firms across every discipline and practice area. The Council
advocates for and advances the business of public relations firms by
promoting the value of firms as strategic business partners. For more
information about the Council, visit www.prfirms.org.
For more information about careers in public relations, visit www.prfirms.org/careers.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140205006325/en/
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