The most recent upgrade to the feature rich Hawk Search platform from
enterprise technology company Thanx Media, enables brands to target site
search results with exceptional precision based on pre-determined
Visitor Targets is defined as marketing that targets a specific group
of visitors based on user defined categories such as location, device
used, and source. It is widely used in PPC (Pay-per-Click) campaigns
and is particularly important for mobile search. The benefits include:
Hawk Search technology will deliver highly personalized results and
enables merchandisers to dynamically optimize their customer experience.
The new Visitor Targets functionality allows businesses to display
custom banners and trigger merchandising rules based on location and
source of a visit and other retailer defined categories within
milliseconds. These sources include traffic frm email or paid search
campaigns, browser, device, and custom parameters.
"We think Visitor Targets will be one of the most exciting developments
in site search technology in 2014," says Paul Matker, Thanx Media CEO.
"At Thanx, we're constantly innovating to improve existing functionality
and continuously adding new features that will increase conversions and
help drive more revenue for our clients. For instance, Hawk Search will
allow an online retailer to display winter coats to people in Chicago
and short sleeve shirts to people in Florida during the cold weather
months; even banners can be customized according to customer parameters."
For more information or a demo on Hawk Search and its enhanced site
search abilities, feel free to reach out to Thanx Media or visit the
Hawk Search website at www.hawksearch.com.
About Thanx Media
Thanx Media is an enterprise technology company delivering cutting edge
solutions that enable businesses to harness the power of data. Powering
over 300 sites, Hawk Search, a Thanx Media product, a scalable and
flexible software solution that transforms site search and merchandising
into a Customer Experience Management platform. In addition to site
search, Thanx Media provides data collection and product data management
solutions that enable businesses to deliver the best customer ecommerce
experience possible. Thanx Media is privately held. For more
information, visit www.thanxmedia.com.
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