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[February 02, 2014]
Consumers First dip in shoppers' confidence since 2011
(Guardian (UK) Via Acquire Media NewsEdge) More than half of Britons are cutting back on heating, takeaways and clothes shopping, with the number of people worrying about having enough money to make ends meet having risen for the first time since 2011.
Market research firm Nielsen said 60% of Britons are seeking to reduce electricity bills, 58% have cut back on expanding wardrobes, 57% have cut out takeaways and 55% are switching to cheaper brands in the supermarket.
The cutbacks come as UK consumer confidence recorded its first drop since the last quarter of 2011. The Neilsen poll of 30,000 people found consumer confidence in the last three months of last year dropped three points to 84, with levels above 100 indicating optimism, and below pessimism. Briton's confidence had reached a six-year high of 87 in the previous quarter. Rupert Neate (c) 2014 Guardian Newspapers Limited.
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