This Sunday, more than 100 million people will see the first-ever small
business commercial on the big game courtesy of Intuit Small
Business Big Game, sponsored by Intuit QuickBooks. After tens of
thousands of entries and millions of votes, GoldieBlox - an innovative
toy company inspiring girls to push the limits and think outside the box
through storytelling and basic engineering concepts - is the grand-prize
winner. Its reward: an all expenses-paid commercial for the company that
will air during the third quarter of the championship game.
Debbie Sterling, Founder and CEO of GoldieBlox, a toy company out to inspire the next generation of female engineers, demonstrates how cool engineering can be with GoldieBlox toys, in their office in Oakland, CA. GoldieBlox is the winner of the Intuit Small Business Big Game campaign; its 30-second ad will air during the third quarter of this Sunday's football game. (AP Photo: Alison Yin)
"When we first heard about the program, we immediately knew this was a
game-changing, once-in-a-lifetime opportunity for any small business,"
said Debbie Sterling, chief executive officer and founder of GoldieBlox.
"We still can't believe we won and will appear alongside some of the
biggest brands in the world. This is truly a milestone for our business
and a giant leap forward for our mission. We can't wait for millions of
viewers to learn more about GoldieBlox."
"We've been awed and inspired by the stories we've heard through Small
Business Big Game," said Brad Smith, Intuit president and chief
executive officer. "GoldieBlox is an outstanding example of the 29
million small businesses across the United States whose passion helps
drive our economy forward. As a father of two daughters, their mission
really strikes a chord and it's clear voters around the world felt the
Small Business Big Game Summary
Small Business Big Game has been a six-month program by Intuit to share
small business stories with the world and recognize their contributions,
providing more than $25 million in rewards and offers to help them
succeed. It kicked off July 31 and thousands of small businesses entered
for a chance at the opportunity of a lifetime. The top four finalists - GoldieBlox,
Laid Egg Company and POOP
- Natural Dairy Compost - were announced in November, when the world
was invited to vote for their favorite to win the ultimate prize.
All four finalists receive:
Debbie Sterling founded GoldieBlox
in 2012 after recognizing the need for more women in engineering and
knowing that girls typically lose interest in math and science as early
as age eight. Seizing the opportunity to inspire future innovators
before this critical juncture, Sterling designed GoldieBlox to cultivate
young girls' ingenuity and get them building.
GoldieBlox is a book series and construction set where girls follow and
build alongside Goldie, a girl inventor. As children read along, they
are taught to build simple machines that work to overcome obstacles
faced by Goldie and her friends. In just over a year, the company has
grown to 15 employees and sells three different toy sets as well as a
mission-driven apparel line on their website. GoldieBlox toys are also
sold at thousands of retail locations across the United States and
Canada and have just launched at Target.
About the Advertisement
The 30-second television spot for GoldieBlox was produced by RPA, an
independent fully integrated advertising agency based in Santa Monica,
Calif. The concept brings the GoldieBlox mission to life, showing that
girls can disrupt the status quo and envision their toys in a new way.
The ad will serve as a rallying cry that all girls are more than just
princesses. To view teasers of the spot, click here
About Small Business Big Game
To learn more about Small Business Big Game, visit www.SmallBusinessBigGame.com.
To join the conversation, share on Facebook
and Twitter using #TeamSmallBiz.
About Intuit Inc.
Intuit Inc. (Nasdaq: INTU) creates
business and financial management solutions that simplify the business
of life for small businesses, consumers and accounting professionals.
Its flagship products and services include QuickBooks®, Quicken®
and TurboTax®, which make
it easier to manage small
businesses and payroll
finance, and tax
preparation and filing. Mint.com
provides a fresh, easy and intelligent way for people to manage their
money, while Demandforce®
offers marketing and communication tools for small businesses. ProSeries®
and Lacerte® are Intuit's
leading tax preparation offerings for professional accountants.
Founded in 1983, Intuit had revenue of $4.2 billion in its fiscal year
2013. The company has approximately 8,000 employees with major offices
in the United States, Canada,
the United Kingdom, India and
other locations. More information can be found at www.intuit.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140130006679/en/
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