Residential real estate marketing is moving into the mobile age. The
Urban Living App is a custom mobile application for the residential
for-sale and for-rent communities. The first-of-its-kind, the app gives
real estate professionals a customizable platform for marketing
properties, while harnessing social media to highlight neighborhood
features and provide updates to buyers and renters.
The app was created by Urban
Living Marketing, started by CEO Bill Fishkin, an internet marketing
professional with nearly 20 years of experience and clients including
The Carlyle Group and Harrah's, and President Rhonda Slavik, a
residential marketing expert who has overseen marketing for over 3,500
condominiums and over $2 billion in sales throughout the west coat.
Developers, brokers and property managers can tailor the app to showcase
their properties and display information about their neighborhoods.
Additionally, communication with users is enabled through push
notifications and messaging features.
"Real estate is changing," said Slavik. "Gen Y and millennials make up a
greater portion of buyers and renters. With mobile use surpassing
desktop use, it's imperative that marketing campaigns include a mobile
component. Our app gives a competitive edge at a low cost."
Features include property highlights, neighborhood information with a
community news feed that provides content from local businesses, and
push notifications and messaging capabilities, which are more time and
cost efficient since they are delivered directly to users' pockets.
"Consumers buy a lifestyle when they purchase or rent a property," said
Fishkin. "The Urban Living App sells beyond the four walls - not just
what's in them."
"Our tenants use the app for everything from reporting maintenance
issues, to booking appointments with trainers in our fitness program, to
reserving space in the community room club house," said Heather Wallace,
business development director of the West Coast for Alliance Residential
Company. Wallace, who currently oversees the management of Stanford
West, faculty and staff housing for Stanford University, is also working
with Urban Living Marketing to add a "Pay Rent" feature.
Pricing includes one-time setup fees ranging from $1,500-$4,000, and
monthly fees are $150-$600.
Founded in 2013, Urban Living Marketing is headquartered in San
Francisco. For more information, visit urbanlivingmarketing.com.
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