Place Strategies, LLC, whose Deal
Origination Analytics™ service helps private equity
investors, mezzanine firms, senior lenders and family offices improve
their deal origination and business development effectiveness, today
announced it surpassed the 100-client mark in December 2013. In doing
so, Sutton Place Strategies has now worked with approximately 10% of the
active1 private equity funds and mezzanine lenders focused on
the North American middle market.
"This is a great milestone to celebrate our four-year anniversary," said
company founder Nadim Malik. "Not only did we dramatically increase our
number of customers for the third consecutive year in 2013, we
successfully extended our client base to include family offices and
senior lenders and enhanced the scope of our research beyond private
equity to include all M&A activity in the U.S. and Canada."
Sutton Place Strategies client Robert J. Fitzsimmons, Managing Prtner
Road Capital Partners, a leading lower middle market private
investment firm, said, "Sutton Place Strategies' metrics are extremely
valuable in benchmarking our deal sourcing performance and are a
critical tool in our quest for continuous improvement."
Ben DeRosa, Partner, Business Development, of American
Industrial Partners, a prominent middle market private equity firm
focused on the industrial sector, added, "Sutton Place Strategies'
analytics are an invaluable tool to understand the effectiveness of
current deal sourcing efforts and to prioritize resources to improve
The opportunity for dealmakers to optimize their business development
efforts on an ongoing basis is what is driving adoption of Sutton Place
Strategies' customized market data and analytics, Malik noted. According
to the firm's proprietary data, there were 669 sell-side advisory firms
and over 2,100 different professionals that sold at least one company in
the U.S. or Canada in the last year alone, and approximately 74% of
these intermediaries closed three deals or less. Given the fragmented
nature of the deal sourcing universe, it's no wonder that PE firms on
average see just 23% of their target market deal flow, according to the SPS
2013 Deal Origination Benchmark Report (SPS DOBR).
About Sutton Place Strategies, LLC
Founded in 2009, Sutton Place Strategies has established itself as the
thought leader in deal sourcing intelligence in North America. The
firm's core service is Deal Origination Analytics™, a
subscription-based information service for private equity and mezzanine
lender firms. This service consists of a customized report package
designed to quantify the addressable universe of a client's transaction
target market, measure market penetration, and serve as a road map to
increase the effectiveness of a firm's internal business development
efforts. The reports are backed by proprietary data tracked on a primary
basis by Sutton Place Strategies since May 2009.
1 Based on approximately 1,000 private equity and mezzanine
lenders that closed at least one deal in 2013 (hence "active") in the
United States or Canada, according to Sutton Place Strategies'
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