Obscene Interactive, the gaming division of OBJ Enterprises (OTCBB:
OBJE), announced plans today to follow the lead of market leaders by
generating new revenue streams with redeemable in-app rewards.
While many successful brands are finding new ways to use downloadable
apps to increase revenues and new customers, Pizza Hut has emerged as a
leader in the field. The chain announced this week that it sold $1
million worth of pizza through its Xbox 360 app in less than four months
after it was first launched in April 2013. Eleven percent of those who
used the app had never ordered from Pizza Hut before.
To encourage in-app sales, Xbox 360 users can earn up to 1,000
redeemable Gamerscore points through achievements unlocked in the Pizza
Hut app by ordering using the takeout option, requesting extra dipping
sauces and many more actions-effectively gamifying the pizza-ordering
OBJE is working on a similar model for upcoming gaming app releases,
making points and achievements unlocked in games redeemable for
real-world coupons, products, special offers and more that are supplied
by corporate partners ready to purchase the leads.
"By partnering with businesses that want to market their offerings to
the rapidly gowing number of mobile gamers, we can help connect gamers
with hot deals on the products they use anyway and drive new customers
to worthy providers," said OBJE CEO Paul Watson.
OBJE is constantly developing new products and partnerships with
up-and-coming, independent game developers in order to compete with more
established names including companies such as Glu Mobile Inc. (NASDAQ:
GLUU), DeNA Co., Ltd. (OTCBB: DNACF) and The9 Limited (NASDAQ: NCTY).
About Obscene Interactive
Obscene Interactive, a subsidiary of OBJ Enterprises, Inc. (OBJE), is an
emerging global developer of mobile applications for smartphones and
tablet computers. OBJE is building a portfolio of popular gaming titles
crafted to appeal to a broad audience of consumers all over the world,
supporting multiple mobile platforms for maximum marketing value.
Obscene Interactive is focused on delivering the best in social gaming
solutions to a mass market in order to capitalize on the rapid expansion
of the mobile app marketplace.
For investment information and performance data, please visit www.ObsceneInteractive.com/investors.
Notice Regarding Forward-Looking Statements
Safe Harbor Statement under the Private Securities Litigation Reform Act
of 1995: This news release contains forward-looking information within
the meaning of Section 27A of the Securities Act of 1933, as amended,
and Section 21E of the Securities Exchange Act of 1934, as amended,
including statements that include the words "believes," "expects,"
"anticipate" or similar expressions. Such forward-looking statements
involve known and unknown risks, uncertainties and other factors that
may cause the actual results, performance or achievements of the Company
to differ materially from those expressed or implied by such
forward-looking statements. In addition, description of anyone's past
success, either financial or strategic, is no guarantee of future
success. This news release speaks as of the date first set forth above
and the Company assumes no responsibility to update the information
included herein for events occurring after the date hereof.
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