The Aptitude Allocation Engine is a new software product that empowers
business leaders to unlock financial insight and profitability using Big
Data. The product enables enterprise Chief Financial Officers and heads
of business to measure the profitability of products, customers,
channels, contracts and other dimensions more quickly and in more detail
than previously possible.
Goals for data-driven business leaders
With new growth targets and increasing pressure from competitors,
shareholders and customers comes the need for increased transparency
into costs and the drivers of profitability. Many large companies
struggle to quickly calculate detailed profitability, such as of an
individual customer, as existing finance IT systems aggregate data and
are geared to serving statutory reporting needs.
Using Big Data to unlock financial insight
The Aptitude Allocation Engine leverages a step change in processing
performance, enabling enterprises to calculate detailed profitability
quickly and improve strategic business decision making.
The underlying Aptitude platform incorporates in-database, in-memory and
parallel processing technologies to rapidly process large data volumes.
In contrast to other Big Data technologies, Aptitude is suitable for
financial processing within large organizations where data integrity and
auditability are invariably essential components of the Big Data project.
The Aptitude Allocation Engine utilizes this processing capability,
using the data held within and the processing horsepower of an
enterprise data warehouse to calculate profitability at granular levels.
The processing speed helps analysts to not only calculate profitability
but also to quickly iterate analyses to determine the drivers of
Calculating the profitability of an individual customer or product often
requires this processing horsepower. A relatively small regional bank,
for example, will have millions of accounts, thousands of branches, and
hundreds of products. Allocating costs from hundreds of cost centres and
deriving the profitability of individual customers can requie the
processing of hundreds of millions (and sometimes, billions) of
calculations. The Aptitude Allocation Engine is able to process
transactional level data making it possible to analyze the profitability
of an individual product sold through a specific sales channel, without
the need to wait overnight for answers.
"Business leaders at large organizations have spoken to us
about the need to extract more insights from their data in order to
drive business growth. Better strategic decision making is a top
priority for CFOs, but answering questions about the profitability of
individual products and customers is often technically exhausting and
near impossible to achieve quickly," says Tom Crawford, Executive
Vice President at Microgen. "We've listened to the market and are
excited to launch the Aptitude Allocation Engine. It provides large,
leading enterprises with the ability to unlock insight and profitability
from their data."
Product overview webinar
Tristan Atkins, SVP of Product Management, will introduce the Aptitude
Allocation Engine. We will discuss the approaches that large and leading
firms are taking to get better financial insight and to optimize
Register here: http://www.microgen.com/uk-en/enquiry-form/webinar-how-quickly-can-you-calculate-profitability-individual-customer
Webinar with Forrester Research - "Financial Performance Management
in the Age of Big Data"
25 February 1600 (GMT), 1100 NY (EST)
Senior analyst George Lawrie will present how leading enterprises are
facing the challenge of measuring and optimizing line-level
profitability. Join peers from industry to discuss how the Big Data and
other technologies are being used by finance to make better strategic
Register here: http://www.microgen.com/uk-en/enquiry-form/webinar-finance-performance-management-age-big-data
About Microgen Aptitude Limited
Microgen Aptitude Limited, a Microgen plc Group Company (LSE: MCGN), is
an enterprise software provider with expertise in helping CFOs at large
enterprises to achieve financial insight, control and transparency.
The company's customers include many of the world's leading firms across
a range of industries. Uniquely, Aptitude software combines finance
domain expertise with a software platform that is able to rapidly
process massive amounts of data.
Copyright © Microgen Aptitude Limited 2014. All Rights Reserved.
Microgen Aptitude Limited is a Microgen plc group company.
Microgen ® Microgen plc. Aptitude ® Microgen Aptitude Limited.
Microgen Aptitude - European & U.S. Patents Pending (for more
information please refer to our website: http://www.microgen.com/patentsandtrademarks)
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