The CardLinx Association, the association that facilitates the
interoperability and growth of the card-linked offers industry, will
share insights on this rapidly growing sector at the Goldman Sachs
Technology and Internet Conference, taking place February 11-13, 2014 at
the Palace Hotel in San Francisco.
Silvio Tavares, CardLinx President and founding CEO, along with the
following CardLinx board members, will participate in a panel
presentation titled "The Convergence of Advertising and Payments." The
presentation will take place on Wednesday, February 12th at 9:00 am. The
Card-linked offers stand at the unique intersection of the payments,
social media, advertising, and retail industries. As the "offers" space
has become more popular, consumers have often found it cumbersome to
take advantage of the variety and amount of offers available.
Card-linked offers help solve that problem by givingmerchants and
advertisers the ability to deliver an offer or deal to consumers via
their credit, debit or other payment cards without having to use a paper
coupon, voucher or promotion code.
For more information about the Goldman Sachs Technology and Internet
Conference 2014 please visit: http://www.gs.com/events/tis2014/participatingco.
To learn more about The Cardlinx Association visit www.cardlinx.org
or follow us on Twitter
About The CardLinx Association:The CardLinx Association, cardlinx.org,
is the leading association for the card-linked offer industry. The
nonprofit group brings together leading merchants, digital publishers,
payment networks, and banks-including MasterCard, Discover, Microsoft,
Facebook and First Data, among others-to develop industry standards that
eliminate friction for consumers and merchants.
CardLinx members, serve or represent over 6 million merchants, have
issued over 1.9 billion payment cards, and serve consumers with over 200
million card-enabled accounts and over 700 million active daily users.
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