IPG Mediabrands, the media innovation arm of Interpublic Group
(NYSE:IPG), announced today that Henry Tajer, currently Executive
Chairman of the award-winning IPG Mediabrands Australia, has been
elevated to the role of Global Chief Operating Officer, IPG Mediabrands,
reporting directly to Global CEO, Matt Seiler. He will be based in both
Sydney and New York. Tajer is charged with accelerating the global
growth agenda set forth by the organization.
Henry Tajer (Photo: Business Wire)
Tajer, who has served as Executive Chairman of the award-winning IPG
Mediabrands business in Australia for the past three years, will
continue in that role while leading growth initiatives across the
broader IPG Mediabrands global network including mobile, social media
marketing and data and media investment through MAGNA on a worldwide
The Company also announced that Russell Marsh, currently Group Strategy
Director at Rapp UK and Head of Mobile for Rapp globally, will join as
Chief Data Officer, based in London. Both roles are critical to the
global growth and automation agendas set forth by the organization.
Marsh will report to Tajer, as will Angela Steele, CEO, Ansible, Chris
Williams, President, MAGNA GLOBAL, and Nicole Craine, President, MAP.
Under Tajer's leadership, IPG Mediabrands' Australia operation has been
one of the global network's outstanding success stories in recent years
and contains 12 operating units. The group's performance has led to the
creation of award-winning solutions for clients that deliver true
business returns, but also o recognition that includes industry and
other business accolades. In 2013 the Australia business was awarded
three Agency of the Year awards, a Media Grand Prix, a ranking of fifth
among Australia's Most Innovative Companies and a high ranking for the
country's list of Best Places to Work across all industries. Tajer
himself was named towards the top end of the Power 50, which recognizes
the most influential media and advertising executives in Australia. Due
in part to these achievements, Tajer is now tasked with delivering
similar levels of success across the global network.
As part of his responsibilities, Marsh will work closely with the
company's MAGNA, MAP and Agency Brands in furthering the cutting edge
investments in analytics, business intelligence, client campaign
management, and cross-market insight on a global scale. His experience
across varied organizations like RAPP, Agency.com, Fullsix UK and
Sapient, has given Marsh a strong point of view on client creative and
strategic needs as well as digital and mobile strategies.
"With our clearly defined network growth objectives, including the 50%
automation target in North America by 2016 and our global markets
thereafter, we need a strong executive to take the lead across all
platforms. Henry has shown a great ability to move the needle
creatively, through technology, our pay-for-performance model and strong
client relationships. Given this, I am certain that Henry is the right
executive to lead this charge in order to maintain our position of
innovation and speed to market," shared Seiler.
Tajer said: "IPG and IPG Mediabrands have high ambitions for growth
across the global business with a focus on innovation through the
creative use of skill sets and technology. The business has performed
very well and my energies will focus on accelerating initiatives that
continue to lift our performance for clients and for our businesses
overall. True talent like Russell Marsh, Angela Steele, Chris Williams
and Nicole Craine will be the link to accelerating that growth."
"I'm very excited to be joining IPG Mediabrands at such a dynamic time.
Connected data and cross-channel automation is about to drive a whole
new wave of industry growth and IPG Mediabrands is at the forefront of
leading that change," said Marsh.
About IPG Mediabrands
Founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its
global media related assets, IPG Mediabrands manages and invests $37
billion in global media on the behalf of its clients, employs over 8,500
diverse and daring marketing communication specialists worldwide and
operates in more than 127 countries.
A proven entity in helping clients maximize business results through
integrated, intelligence-driven marketing strategies, IPG Mediabrands is
committed to driving automated buying, pay for performance and digital
innovation solutions through its network of media agencies including UM,
Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty
service agencies, including MAGNA GLOBAL, Mediabrands Audience Platform
(Ansible, Cadreon, Reprise Media, Spring Creek), Mediabrands Publishing,
IPG Media Lab, Ensemble, and Identity offer technologies and industry
moving partnerships that are recognized for delivering unprecedented
bottom line results for clients.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140123006466/en/
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