the UK's leading Ofcom-accredited comparison site for switching
broadband, phone and entertainment services, has purchased mobile phone
comparison site rightmobilephone.co.uk. The purchase is the first
acquisition the business has made since receiving a £10m injection of
investment funding from the Business Growth Fund in October 2012.
The acquisition rounds off an eventful 18 months for broadbandchoices,
which saw it commence national TV advertising; gain traction in its
European territories; and swell staff numbers to more than 70 in a
recruitment drive that boosted several epartments in the firm including
marketing, IT, senior management and finance. Having
acquired rightmobilephone's platform technology, broadbandchoices
will now launch its own mobile comparison solution in a move that will
bolster the company's position in the sector.
Michael Phillips, Managing Director at broadbandchoices.co.uk commented:
"We already have a solid footing in broadband, phone and TV services but
mobile was the missing piece of the puzzle for us. The mobile phone
market represents a huge opportunity for us and we are confident that
our brand campaign will give us the edge in a competitive industry.
"It was important to bring the right partner on board and
rightmobilephone's technology is a natural fit for our business that
will let us rapidly launch and further develop mobile comparison
services for our customers both in the UK and abroad.
"I am relishing the opportunity to grow this part of the company over
2014 and look forward to the launch of our new mobile phone comparison
service this Spring."
The founders of rightmobilephone, Neil McHugh and James Zielinski, will
join the broadbandchoices team.
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