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[January 21, 2014]
United States : KYLE ROBERTS hired as new director of marketing of NEXEN TIRE AMERICA [TendersInfo (India)]
(TendersInfo (India) Via Acquire Media NewsEdge) Nexen Tire America has been named as a new director of marketing to the Kyle Roberts. Roberts has done an MBA from the University of California Irvine, and a BS degree in marketing from San Diego State University.
Roberts would be heading the tiremaker s marketing effort to developing a brand that resonates industry wide.
As per Roberts, Nexen has been a viable player in the tire industry for years, but our brand continues to evolve as we grow. Our task will be ensuring that our customers and consumers understand that we deliver the highest level of quality and performance while maintaining our value position .
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