Interactive, an interactive real
estate marketing agency and real
estate marketing automation and home
builder CRM software development company, today announced that Alan
Daniel, CEO and Co-Founder, SmartTouch will co-present with fellow
builder marketing expert, Lianne McOuat, Vice President Client Services,
McOuat Partnership at the upcoming NAHB International Builders' Show.
Alan and Lianne will present an interactive discussion focused on
understanding how buyers are changing the way they search and find
custom and volume home builders and how home builders are missing the
opportunity to more easily connect with future customers. The session, "Mobile
Apps are Changing Everything: Strategies for Connecting with Prospective
Buyers," will take place on February 6, 2014, 10:00AM in South 227
at the Las Vegas Convention Center. Attendees will leave with the
knowledge of the 12 most important, must-see mobile apps of 2014 and the
secrets to connecting with prospective new home buyers using these tools.
Lianne McOuat is a strategic marketing professional with over 20 years
of experience in all facets of branding, promotions and communications.
As the manager of a twelve-person Account Service team at McOuat
Partnership, a Markham, Ontario based marketing and advertising firm
with over 25 team members, she has successfully managed over 500 real
estate project launches and currently manages over 100 projects with 40
of Canada's most prominent builder/developers.
"We chose to discuss and speak on mobile applications, because they are
literally changing the way real estate developers, builders, and brokers
think about connecting with buyers. Our clients and the SmartTouch
marketing and technology team realize that buyers are all mobile, so the
applications and advertising options that help us connect with buyers on
the go are crucial to accelerating new home sales."
Alan Daniel is an accomplished entrepreneur and sales and marketing
specialist with more than 15 years serving industries such as banking,
television, and real estate. Before co-founding SmartTouch and launching
the company's flagship product, SmartTouch CRM, Alan was an executive
with LandsofAmerica.com, helping to triple its business by introducing
the power of technology licensing and content syndication. Alan
presented at the NAHB International Builders Show 2013.
Association of Home Builders is a Washington-based trade association
representing more than 140,000 members involved in home building,
remodeling, multifamily construction, property management,
subcontracting, design, housing finance, building product manufacturing
and other aspects of residential and light commercial construction. NAHB
is affiliated with 800 state and local home builders associations around
About SmartTouch® Interactive
Interactive is an interactive marketing agency that provides proven
lead generation programs and lead management system, SmartTouch®
Platform. The SmartTouch® team's expertise in lead generation and
online marketing helps firms that require a multi-touch sales cycle
create demand for products and services and grow their business with
customized, interactive lead generation programs and a lead cultivation.
Backed by 30 years of experience in developing lead generation programs
for 100s of clients, SmartTouch® sets a new standard with lead
generation programs and a single solution that integrates CRM, Marketing
Automation, E-Mail Marketing and Inventory Management in one platform,
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